Best Football Betting Sites Reviewed & Compared

We’re making it our aim to come up with a comprehensive list of the best football betting sites the web has to offer.

We’ll compare football bookmakers by a range of factors in order to come up with the top options based on what football punters want. Given the immense popularity of football it’s no surprise that every single bookmaker out there has a dedicated football section and we’ve put together this page to determine which are actually the best.

As a punter it’s tough to find the motivation to change bookmakers especially when it seems there’s only a minor difference in the odds on offer. However there are some really top notch options out there which are well worth joining. Check out the absolute best below.

Comparison Table For Football Bookmakers

BetvictorA+7551NYYBet £10 get £40Bet now!
Bet365A+7177YYY100% up to £200Bet now!
William HillA4862YYYBet £10 get £30Bet now!
Paddy PowerA2930YYY£20 risk free betBet now!
CoralA4490NYYBet £5 get £20Bet now!
888sportA3935NYYBet £10 Get £30Bet now!
BetfredA-4522NYYBet £10 get £60Bet now!

*T&C’s apply to bonuses.

*All figures are based on markets we could find easily when doing are research and will not be exact numbers.

*Options column refers to the number of markets per game.

Need more help? Watch the video!

Claim – £25 free bet at

Claim – 100% deposit bonus at

If football bets make up the majority of wagers you place online then trust us when we say you need to be at one of the options we’ve recommended in our comparison table or video above. We’ve taken what we think football bettors want and we’ve compared each site, which gets a B or higher in our ratings, on the comparison table. What you see there really is the best of the best when it comes to football gambling.

Football by Obscure Leagues

Now we know the football bookies comparison table above doesn’t cover which leagues you can access. With this in mind we’ve created an individual page for each league which is hard to find somewhere to bet on.

Check out the list below for your full needs:

AustralianArgentineAfrican Nations
DutchMLSNorthern Irish
Norwegian Portuguese Russian

Football Betting Reviews

Now it obviously depends on what you’re looking for in an online football bookie as to which you think the best site actually is. There’s loads of bookies listed in the table above and to help you decide which to join we’ve gone one step further and picked out our favourite. Below we’re going to review what we think are the best 3 options – the reviews will focus on only what the bookmaker is like for football. Visit our more generic reviews section to get more info on each site.

#1 For Football –

Betvictor LogoBetVictor is a site that’s well worth a mention where football bookie comparison is concerned. Of all the bookmakers we grade with a B or higher not only do they get an A+ rating but they also offer markets on the widest variety of football leagues you’ll find anywhere on the net. Their antepost football section is decent with over 50 markets on offer and there are loads of different options on a game by game basis.

One BIG PLUS for Betvictor is that over the course of the last 4 Premier League seasons they have been verified (by oddschecker) as having the best average odds across all fixtures when compared to all other bookies – best odds is hard to beat and that’s why their our number 1.

They don’t offer live streaming but audio match commentary is available as are live scores via their in-play section. There’s a couple of footie based promotions running which you can find more about further down the page and there’s a £25 free bet on offer to anyone who creates a new account with them today.

Check out our number 2 choice at –

#2 Football Bookmaker –

Bet365 LogoWhen push comes to shove we’d have to crown Bet365 as the second best when it comes to football online. They’ve got an A+ rating for safety and security which helps and they cover a total of 71 different leagues with pre match and live betting plus there’s even live streaming of some of the matches as well. Game’s which aren’t streamed live through the Bet365 website often have audio commentary instead and all football matches are turned in play so you can bet on them while the action is going down. There are plenty of antepost opportunities at Bet365 and they’ve got pretty much all markets you could ever want for each individual game.

They’ve also got the industries biggest bonus which is a 100% deposit bonus up to £200. It’s essentially the same as getting a £200 free bet. To withdraw your bonus cash you must wager your deposit amount + bonus amount over three times.

On top of the free bonus there’s some great promo’s at Bet365 as well which are detailed further down this page.

Check out our number 2 pick at –

#3 For Football –

William Hill LogoYou might be surprised to see William Hill in third spot on our list but before you judge them too quickly just have a read of what they’ve got to offer.

First and foremost they are an A rated bookmaker which means your money is safe and secure with them and they’ll always pay out on winning wagers. Secondly they offer markets on over 50 different leagues, with over 80 markets per game and over 40 antepost markets in total. Finally, they offer live streaming and do provide commentary on high profile games as well plus there’s in-play betting on all matches with updated game stats and scores to boot.

William Hill are a solid choice for any football punter and have some of the best promotions running; with Acca Insurance and in-play Cash Out being the most popular. Plus as a new customer you can deposit and bet £10 to trigger a £20 free bet.

#4 Football Bookies –

Paddy Power LogoThe final site we feel is worth an honourable mention in our review list is Paddy Power. They are an A rated bookie which means your money is safe and secure with them and they do pay out on winning bets however they are quick to cut off sharp punters by limiting their bet amounts.

That being said they offer a great selection of football options with markets on 70 different leagues throughout the world and giving punters the chance to bet on over 50 different aspects of any one match. They also provide the same live streaming service that you’ll find at Bet365 so that’s a big plus.

They are top notch on promotions and money back specials. You’ll find offers every weekend and on the Champions League and Europa League as well.

Check out our number 4 pick at –

Football Promotions

This page wouldn’t be complete if we didn’t include a list of the best current football promotions running at the sites in the comparison table above. If you’re struggling to decide even after looking at what’s on offer then maybe one of these promotions will swing it for you.

Euro Soccer Accumulator Bonus

There’s extra value for anyone who places their football accumulator bets at Bet365 thanks to their Euro Soccer Bonus promotion. It applies to the Premiership, Champions League, Serie A, Bundesliga 1 and the Primera Liga. If you place a pre match accumulator with 3 or more selections on games from any of the leagues listed then you qualify for the accumulator bonus. The selections in your accumulator the more bonuses you’ll get.

3 way – 5% bonus
4 way – 7.5% bonus
5 way – 10% bonus
6 way – 20% bonus
7 way – 30% bonus
8 way – 40% bonus
9 way – 50% bonus
10 way – 60% bonus
11 way – 70% bonus
12 way – 80% bonus
13 way – 90% bonus
14 way – 100% bonus

It’s safe to say that if you’re the kind of punter who places accumulator bets on a regular basis then when you compare bookies it’s more than likely that Bet365 is the online bookmaker for you. Just so you know the maximum bonus is £100,000 and you must place your accumulator before the game to qualify for the promotion on offer.

Bore Draw Money Back

This promotion is active on all football games covered by Bet365 and it is applied to punters who’ve placed a correct score bet, scorecast or a half time/full time bet. If the game you’re on ends in a 0-0 then Bet365 will give you your stake amount back no questions asked.

Given the amount of games that end 0-0 you can’t really argue with this promotion. Its adding extra value to every half time/full time, correct score and scorecast you make.

Each-Way First Goalscorer

One of the most popular markets for football is on the games first goalscorer. Bet365 are one of the only online site that will allow you to place an E/W first goalscorer bet. This means that if the player you backed to score first scores at any time during the game but not first you’ll be paid out at 1/3 of the odds you took before the match. Obviously if your man scores first then you’ll be paid out at full odds.

Goals Galore

Betfred are throwing their hat in the ring as one of the best football options around and have come up with their Goals Galore promotion which all their football punters can take advantage of.

Basically if you place a both teams to score accumulator on any of their Goals Galore coupons you’ll get a set payout, regardless of the matches you pick, which is always better odds than you’d get anywhere else.

You’ll get the following payouts for the following number of selections on their different coupons:

Goals Galore Payouts

Double Delight/Hat-Trick Heaven

If you place a first goalscorer with Betfred on any of their selected matches (found on the DD/HH tab in the left hand menu) and the player you’ve backed score the first goal then scores again at any point during the match then they’ll pay you out at double the odds you started with. If the play goes on to score again in the game then you’ll get treble the odds you started with – all at no extra cost to you.

This promotion only applies to games listed on the DD/HH coupon. You must place your wager before the game begins – this does not apply to live/in-play bets.

the Cheeky Punter

the Cheeky Punter

The Cheeky Punter is an professional online sports bettor and trader with over 15 years of experience in the industry. He has worked for a number of top bookmakers including Ladbrokes, William Hill and Coral. He's also written for a number of leading news outlets including the Guardian, i (newspaper) and Soccer Lens. More about him here.