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Best Ongoing Bookmaker Promotions & Free Bet Clubs

So you sign up with a bookmaker, get a great initial free bet and then you give that bookmaker your custom day in day out, often for many weeks, months even years. Don’t you deserve something a little extra for all that loyalty?

Well fortunately, there are a number of loyalty deals, free bet clubs and ongoing promotions available for punters… you’ve just got to know where to find them.

Top 3: Ongoing Promotions & Free Bet Clubs

#1 Coral Bet & Get Club

Coral Bet and Get ClubThis is the newest ongoing bookmaker offer around and our favourite because Coral offer a heap of other promo’s as well.

With the Coral Bet and Get club you can claim a weekly £5 free bet when you place bets totalling £25 or more on any sports market between Monday and Thursday.

Just ‘Opt In’ to the promotion on the Bet & Get Club promotion page when logged in (no account? join today) and place bets totalling £25 or more between Monday and Thursday to claim you £5 free bet.


  • To qualify all bets must have odds of even money (2.0) or higher, includes multiples but excludes single line/bet accumulators which only need cumulative odds of evens (2.0) or higher to qualify.
  • Stake amount per bet is irrelevant but total staked must be £25 or more.
  • Cash out will void your bet from counting towards promotion.
  • Bets on virtual sports don’t count.
  • Free £5 bet will be credited by 6pm GMT on Friday
  • Free £5 bet must be used at odds of 1/2 (1.50) or higher.

Join Coral’s Bet & Get Club Now!

Note: some weeks this ongoing bookmaker promotion includes a £5 free bet and free casino spins.

#2 William Hill Offer Club

William Hill Offer ClubYou’ve probably seen this free bet club advertised on TV at some point…

if you place £20 worth of football accumulator bets, of four or more selections, with William Hill then you will receive a free bet worth £5.

To participate in this offer, you need to hold a William Hill account (join today) and to then ‘Opt In’ to the offer at the Offer Club promotional page, in the ‘promotions’ tab.


  • A total of £20 must be reached between Monday and Sunday.
  • Only straight one line/bet accumulators count towards your weekly £20 total.
  • You can only use bets from the following markets; 90 Minutes, Both Teams to Score, Match Result and Both Teams to Score, Total Match Goals Over/Under 2.5, Correct Score, Both Score No Draw, Double Result, Match Result and 3 or more goals in the match, Anytime Goalscorer, First Goalscorer and Last Goalscorer.
  • You can only use bets from the following leagues; English professional leagues and competitions, Scotland, Germany, France, Portugal, Holland and Turkey. You can bet on the top two leagues from Spain and the Copa Del Rey plus Serie A and the Coppa Italia in Italy. Champions League and Europa League are also included.
  • Cashing out your bets will void them from counting towards this promotion.

Join William Hill’s Offer Club Now!

#3 Sky Bet Club

Sky Bet ClubThe final ongoing bookmaker promotion we recommend is the Sky Bet Club.

Place £25 worth of qualifying bets up until midnight Sunday of that week with Sky Bet and get a £5 free bet loyalty bonus.

To qualify for Sky Bet Club all you need to do is be a SkyBet account (join now) holder and then head to the Sky Bet Club promotional page and click on the ‘Opt In’ button.


  • Place £25 worth of qualifying bets up until midnight Sunday of that week with Sky Bet to release £5 free bet.
  • Qualifying bets must be odds of even money (2.0) or higher.
  • Bets of any stake amount will count.
  • Cashing out any bets void them from counting towards this promotion.
  • Fail to meet the criteria two weeks in a row and you will automatically be opted out (don’t worry you just need to opt in again on the promotions page).
  • Offer runs every week until otherwise stated.

Join the Sky Bet Club Now!

Author: David Lenton

David Lenton
David 'the Cheeky Punter' Lenton is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has also worked for a number of top bookmakers including Bet365, Ladbrokes, William Hill and Coral. With such a long time spent dedicated to the gambling industry no one is better placed when it comes to advising punters. Follow on Twitter @thecheekypunter