Are Any Betting Sites Similar To Bet365?

Author: Last Updated: November 17, 2022

Bet365 Similar SitesIt’s a good time to be a fan of online betting. There has never been a better range of online bookmakers to choose from.

One of our top rated is Bet365 and plenty of punters agree. They’ve a well-established reputation for trustworthiness and for providing a really well-rounded service.

Many of the other available betting sites, therefore, simply do not measure up BUT some do and on this page it’s our aim to show you the best betting sites similar to Bet365.

Bet365 Similar Sites: Criteria

Before we get down to the nitty gritty of which bookmakers we would class as Bet365 alternatives, it’s important to talk about what it is that makes Bet365 one of the leading online betting sites:

  • Wide Range of Markets – Bet365 price up a huge variety of markets across different sports.
  • Welcome Bonus – There is a simple and beneficial welcome offer for new customers like bet credits.
  • In-Play Betting – Many in-play options are featured amongst the available markets.
  • Live Streaming – Streams are offered for racing and many other sports.
  • Banking Options – A wide array of both deposit and withdrawal methods are catered for.
  • Customer Support – Punters can get help 24/7, in a number of different ways.
  • Reliable Payouts – Bet365 do not unnecessarily delay or block payouts.
  • Impressive Odds – Prices are comparatively generous for all sports and events.
  • Results & Stats – A comprehensive results and stats service lets you research many sports.
  • E-Sports & Virtuals – Plenty of E-sports markets and virtual betting alternatives.

Bet365 Similar Sites: Top 10

The following is a list of the best Bet365 alternatives:

#1 Betvictor
5 Star Review Rating
5 | 5

The first bookie which we believe should be considered to be up there with Bet365 is Betvictor. Betvictor are just as well-established within the gambling industry and have as impressive a reputation for fairness and reliability as any other bookmaker.

What’s more, Betvictor also offer a range of sports, events and markets which can indeed rival Bet365. Those markets feature a good deal of in-play betting opportunities, too, which are all presented within a user-friendly in-play betting interface.

Punters new to Betvictor are able to benefit from a new customer offer (Bet £10 get £40) which again stands up to the similar offering from Bet365. A nice range of other promotions also mean that existing and continuing Betvictor punters aren’t left out.

Horse racing fans will love the fact that they can get access to live racing streams comparatively easily, but it is in the area that live streaming where you will find Betvictor’s one major flaw as compared to Bet365. Betvictor, after all, do not currently offer any live streams for sports other than horse racing.
Bet £10 get £40 at Betvictor!

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs Apply, see below. | Please gamble responsibly

#2 Coral
Very similar to Bet365
4.5 | 5

Another well-established bookmaker with a high street presence, Coral’s online sportsbook is right up there with Bet365.

The company have a great reputation for treating customers well and hold all the licenses required (including UKGC) to operate legally online.

Coral have as a wide a range of markets as Bet365 and they even have a free bet club (something which bet365 don’t offer) meaning you can get weekly free bets as a loyal customer when you place a certain number of bets with them.

A dedicated in-play betting section of the Coral site makes it easy to access their ample live betting options, and many in-play events also boast live streams. Their welcome bonus is different to Bet365, it’s smaller (Bet £5 get £20) but still offers you 400% on your first bet.
Bet £5 get £20 at Coral!

18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
#3 William Hill
Big rival for Bet365
4.5 | 5

You might be seeing a pattern here, as our third bookmaker who provide a similar service to Bet365 is also a long-lived company which pre-dates online gambling.

William Hill have been around for decades and provide a quality, fair service to punters. They’ve also got a decent welcome bonus (Bet £10 get £30) which offers you 300% on your first bet amount up to £30.

Whatever bet you may feel like placing, you’ll find a price at William Hill and if you don’t, you’re unlikely to find it anywhere else. That goes for in-play markets as well.

Those in-play betting opportunities are presented via a really intuitive and attractive in-play interface, and generally boast odds which compare well with those available elsewhere. Live streaming is widely available via WHTV.

William Hill are a big UK bookmaker, very similar to Bet365, and we’re confident they provide the same high level of service.
Bet £10 get £30 at William Hill!

18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&C's apply. #ad
#4 Ladbrokes
Good alternative to Bet365
4 | 5

Last but not least amongst our collection of bookmakers who are like Bet365, is Ladbrokes. Ladbrokes are a well-respected and popular bookmaker who offer an online sports betting service which really is right up there with the best of them.

Any and every sport under the sun is catered for by the bookmaker. Odds provided by Ladbrokes, too, compare well across the board with those offered by Bet365 and the other trio of top bookmakers we’ve mentioned on this page.

As you’ve probably guessed, in-play betting is well accounted for by Ladbrokes, with a separate section of their website being dedicated to it. Visitors to that area of the site will see that loads of events from many different sports are taken in play and a good number of those events also benefit from live streams.

New customers to Ladbrokes can also take advantage of what is a very good welcome promotion, whilst existing and continuing customers have their own range of ongoing offers and bonuses to choose from.
Bet £5 get £20 at Ladbrokes!

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
#5 Paddy Power
Similar site to Bet365
4.5 | 5

They may not have as many high-street shops as their competitors, but their superb mobile and desktop sites have made Paddy Power a firm favourite with punters across the UK and Ireland, chiefly due to the site’s quirky and fun approach to betting.

PaddyPower is also fully licensed and regulated, which means that the company has passed the stringent requirements for a license to operate in the UK, which means you can be sure that your data and information are as safe and secure as possible. For all the banter on the site, they take this aspect of the site very seriously!

While the odds may be a little on the low side compared to some others, Paddy Power offers great value for money in terms of the sheer volume and value of the offers it has on site, which along with an easily accessible starter offer and a massive choice of betting markets.

The Live Streaming options are accessible and easy to follow, though perhaps not as extensive as some other sites and we’ve never had any issues getting a payout when landing a win at Paddy Power and they are another quality provider to consider as one of the best bet365 alternatives.

Bet £20 Get It Back If It Loses at Paddy Power!

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
#6 888Sport
Bet365 similar site
4 | 5

As one of the sites similar to bet365, made its name providing online betting and gaming opportunities to customers and its 888Sport site is certainly worthy of considering as an alternative to bet365 Sport, especially considering the site’s commitment to the highest levels of financial security for its customers.

The site is also very well regarded by the betting community in terms of being fair and reliable when it comes to payouts. Add to that a site which offers extensive sports betting options, with plenty of markets to bet on for the vast majority of fixtures.

Add to that a decent mobile service, a great value (Bet £10 Get £30) Welcome Offer for customer that also includes an additional £10 casino bonus and one of the largest selections of depositing methods you will find on any site available in the UK, and 888Sport seems to tick all the right boxes.

If there is one downside for 888Sport compared to bet365 it is in its live streaming service, which is not widely available and which is nowhere near as extensive as what you can get from bet365. Still, if you are prepared to overlook that, then there is still a lot to like about this site.

Bet £10 get £30 + £10 casino at 888Sport!

Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
#7 Betfred
Compares well to Bet365
4 | 5

Another of the leading Bet365 similar sites is the popular BetFred sports betting and casino site. The site’s owner, Fred Done, has become a familiar face on the betting scene, often for paying out early on bets on the Premier League and they have a solid reputation as being a reliable, good value and fair bookmaker to bet with.

Customers will get a great value service from either the desktop or mobile version of the site and with several key improvements made of late, including an uptick in the number and value of promotions, an increase in free-to-enter promotions and significant improvements to its live streaming service, Betfred is a site that has strived to remain fresh.

One eye-catching aspect of the site is its great value Bet £10 Get £60 Welcome Offer for customers, which is one of the best value you can find in the betting industry. You’ll need to use the code BETFRED60 to claim the offer, but it should be noted that only £20 of the total bonuses can be used for sports betting (the other bonus cash is used on Lotto and Free Spins).

While BetFred offer great value for money with their offers and promotions, they do lag behind bet365 in terms of live streaming services and on the number of betting markets they offrer for many different betting fixtures. Even so, they are still a brand worthy of considering if you want a similar betting site to Bet365.

Bet £10 get £50 bonus at Betfred!

New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#8 Unibet
Best of the European Bet365 alternatives
4 | 5

If you would like a betting site that is similar to bet365 in many respects, even down to its site livery, but which has a more European-styled feel, then Unibet is well worth a closer look.

I do have a couple of issues with Unibet, namely the wagering requirement on your Welcome Bonus being one and the fact that they will limit bigger winners, but they will pay out on any bets owed first, but there are a number of positive factors that outweigh these negatives.

The site is safe, secure and easy to use and there has been huge development on the site over the years, bringing it bang up to date and meaning that they now offer a range of betting options, features, bonuses and more than make them comparable with any of the top sites available to UK bettors.

With a very easy to use app for mobile customers, allied to a great value welcome offer, Unibet also offers some decent value odds on many markets too, which makes them a great alternative to bet365, especially if you are based around Europe or want to bet on some of the harder to find markets available in other parts of the continent.

£40 + £10 Welcome Offer at Unibet!

18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&Cs apply #AD.
#9 Betfair
Best betting exchange
3.5 | 5

In a look at some bet365 similar sites, Betfair probably won’t be at the top of your list, ostensibly because the operator is better known for its betting exchange, rather than its sports betting site, but between the exchange and its sports betting service, Betfair offers something pretty similar to what you can find with bet365.

Given the rock solid reputation Betfair have earned with customers, you can be sure you’ll be paid out with your winners and the site’s security and customer services options are also very notable. The starter bonus is also decent value for money, but not quite on a par with what you will get at bet365.

Where Betfair does compare alongside bet365 though is the breadth of its coverage, with a fantastic set of sports and betting markets on a wide range of fixtures for its sports. The site also boasts a great In Play betting service too, which is a positive.

Betfair’s apps are also very nicely designed, although you will have to download different apps for the exchange and sportsbook (which is well worth doing).

There’s a lot to like with Betfair and the site is a very good bet365 alternative in many ways.

Bet £10 get £30 at Betfair!

New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. Please Gamble Responsibly. T&Cs apply.
#10 Boylesports
Option for Irish punters
3.5 | 5

One of the Irish sites similar to bet365 is Boylesports. They are one of the country’s biggest bookmaking services and they offer a relatively decent welcome bonus, which sees you get a £10 welcome for both their sports book and casino betting services.

With a rock solid license, Boylesports are as safe and secure a sports book as you will find and another positive that compares well with bet365 is its excellent customer service, while there are a great choice of depositing and withdrawing options.

With a very good mobile app service for customers that want to play using their mobile or tablet, Boylesport caters well for mobile punters and its site has a similar feel to Betfred’s in terms of colours used, but the focus is a little bit more on Gaelic-based sports, such as hurling and Gaelic football.

However, Boylesports does come up a bit short compared to bet365 in terms of its value for money with the odds on offer and also in terms of its limited live streaming and live betting service. However, if you can do without those and like an easy to use betting service, then Boylesports ticks all the right boxes.

£25 Free Bet Bundle Offer! at Boylesports!

18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.



Who are Bet365's competitors?

Bet365’s main competitors are any of the top names in the UK sports betting industry, but chief amongst them are the following companies/sites: BetVictor, 888Sport, Betfred, Coral, William Hill, Ladbrokes, Unibet, Betfair and Paddy Power.

What's the best Bet365 alternative?

There are many alternatives to bet365 you can consider, but looking at which of the companies offers the most similar experience to bet365, and also offers as good a number of promotions and offers, BetVictor should be considered as one of the best alternatives to bet365.

However, if you are looking for a site that offers a similar live streaming service to bet365, then a better option for you may well be William Hill.

Which betting sites have a similar bonus to Bet365?

A number of sites offer a similar welcome bonus to the offer at Bet365. Betvictor have bet £5 get £30. William Hill have bet £10 get £30, Betfred have bet £10 get £60 and 888Sport have their bet £10 get £30 offer. All are worth claiming.

Is Bet365 the best betting site?

In our experience Bet365 is the best betting site – there are a number of reasons for this including the range of promotions and offers, the range of sports and markets you can bet on, a great sign up bonus, extensive In Play betting and live streaming to name but a few.

Which betting sites are like Bet365 with live streaming?

Live streaming is a staple of the very best bookmakers and if you are looking for a site that offers comparable live streaming services to bet365, then there are a number of options including William Hill, Coral, Ladbrokes, Unibet and Betfair.

It should also be noted that Betfred has also made significant improvements to its live streaming service of late.

Do other online bookmakers like Bet365 have early payouts?

Bet365 offers a a number of early payout offers across a range of sports including football, baseball, basketball, ice hockey and the NFL.

The only other site to offer a comparable early payout offer of a similar level to that offered by bet365 is Paddy Power with its soccer-themed 2 Up You Win bonus being very similar to Bet365’s 2 Goals Ahead offer also for soccer.

Are there any Bet365 alternatives with BOG on racing?

Yes, if you are looking for a site similar to bet365 that also offers a comparable Best Odds Guarantee (BOG) on racing then there are a number of options available to you. From our Bet365 similar sites list, you could get a similar BOG bonus at the likes of BetVictor, Unibet, Coral, William Hill, Ladbrokes, Betfair, Betfred and 888Sports.

Which alternatives to Bet365 have accumulator bonuses or promotions?

You can find similar accumulator bonus offers and promotions at a number of other sites that are comparable with Bet365’s famous acca bonus offers. These include BoyleSports Acca Insurance, William Hill Acca Freedom, Paddy Power Acca Insurance, BoyleSports Acca Loyalty, 888Sport Acca Club, Boylesports Acca Rewards, Ladbrokes Best Ever Acca and 888Sport Acca Fumble Recover offers – see our list of accumulator offers & promotions.