Bet365 Price Promise: Best Racing Odds

Author: Last Updated: April 3, 2024
Price Promise
Price Promise
Bet365 are promising to equal or beat the odds offered by their major competitors on all races shown live on ITV racing so you know you’re getting the best possible price.
Offer status: VALID | Last check: 13-05-2024

Key facts for the Bet365 offer:
New Customers: Yes
Existing Customers: Yes
Paid as: Cash
Max Benefit: No Limit
Bet365 will be best price or joint best price on every horse for all races shown live on ITV Racing. Applies to bets placed on Win and Each-Way Fixed Odds markets from 10am on the day of the race up to 15 minutes before the scheduled ‘off’ time for each ITV race. Prices matched against selected bookmakers. Bet restrictions and T&Cs apply.

Racing punters love watching their races, even more so when they know they have got a bet on at the best possible odds. That’s why Bet365’s Price Promise Guarantee is here to accompany your betting on all live ITV Racing. The guarantee commits that Bet365 will have the best price (or joint best) against all the other leading bookmakers.

Below we’ll explain how the bet365 Price Promise Guarantee works and break down the steps you need to take.

What is the bet365 Price Promise Guarantee?

Bet365The Price Promise from Bet365 is a promotion which makes sure punters get the best possible value for races shown live on ITV Racing. Bet365 will beat, or match, pricing on the day against all the major bookmakers. So, if you’re thinking of placing a bet then bet365 is the place to do it. The price promise guarantee is available to all new and existing bet365 customers.

No account yet? 

New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.

Note: bet365 Price Promise Guarantee is available to new and existing customers but if you’re new you may as well cash in on the opening bonus as well!

What else do you need to know about promotion? The guarantee relates to Win and Each Way fixed odds betting only but you’re likely to get great value on all other markets.

The price promise guarantee kicks in from 10am (UK) on the day of the race so you’ll need to ensure you place your bet after that time. Also, bets placed in the last 15 minutes before a race starts won’t qualify for the promotion either – so don’t leave it too late!

Bet365 have committed to being the best or joint best price when up against the following bookmakers; Coral, Paddy Power, Ladbrokes, William Hill, BoyleSports & Sky Bet.

ITV Racing shows live racing most weekends and on weekdays during the big festivals. With the races on the day coming from multiple venues, the action comes thick and fast. This means there’s plenty of races throughout the year for punters to benefit from.

How Does bet365’s Price Promise Work?

  1. Log in or open an new account with bet365 – Sign up and bet £10 get £30 in free bets at Bet365! (18+, New customers only, T&C's apply)
  2. Select the dedicated racing section and select the specific race at the event you’re interested in – the site will tell you if it is an ITV race
  3. Place your bet after 10am on the day, and more than 15 minutes before the race starts in order to qualify
  4. Settle down to enjoy the race, safe in the knowledge that you wouldn’t have got better odds at any other leading bookmaker

Important Terms & Conditions


  • Open new account here or use existing.
  • Bets must be placed a min of 15 mins before the off but after 10am race day.
  • Applies to win or each way wagers.
  • Bet365 will match or beat the odds offered by the major bookies on ITV races.
  • The Price Promise guarantee is available to new and existing bet365 customers
  • Bets must be placed more than 15 minutes before the ‘off time’ of races in order to qualify for this promotion
  • Bets must be placed after 10am on the day of the race in order to qualify for the guarantee
  • The bet365 promotion for the Best Odds Guaranteed can be used in conjunction with the Price Promise Guarantee
  • Promotions such as the Each Way Extra are not available in conjunction with the Price Promise Guarantee.
  • As Enhanced Price Win Only bets are price separately from fixed odds markets they are not eligible for this guarantee
  • Tote, Colossus and other such bets are not eligible for this offer
  • Price Promise Guarantee bets must be placed on Win or Each Way fixed odds markets
  • Price Promise Guarantee is offered against bookmakers including; William Hill, Sky Bet, Coral, Paddy Power, Ladbrokes and BoyleSports
  • Where bet365 deem any of the eligible bookmakers to have made an error in their pricing then the Price Promise Guarantee will not be offered
  • Eligible races are determined by the original ITV Racing schedule that is released. If ITV amends or changes their schedule in any way the Price Promise Guarantee will remain in place for the original races
  • As with all promotions Bet365 reserves the option to withdraw or change the terms of the promotion whenever they choose to do so
  • If a bonus is paid in error then Bet365 may seek to reclaim that bonus

For full terms and conditions please visit the bet365 website.