Football Betting Offers, Sign Up Promotions & Free Bets

Author: Last Updated: March 14, 2022

Football betting promotions come in many different forms and on this page we will take a look at some of the latest football betting offers and free bets you can cash in on.

There are two main categories of betting offers that are available to punters…

There are new customers sign up offers which are exclusive to those registering a new account with a bookie and then there are those promos which are open to anyone including existing customers. On this page we cover all bases by examining the best deals across both categories.

Jump to link: existing customer offers or new customer sign up offers & free bets.

Latest Football Promotions - New & Existing Customers:

    Betfair No Cash Out Suspensions
    By: David Lenton - Published: December 17, 2021
    No Cash Out Suspensions At the Betfair sportsbook, get access to Cash Out options without the feature being suspended during the live event! Rating: Offer status: VALID | Last check:...
    Betfred Football Giveaway
    By: David Lenton - Published: December 10, 2021
    Football Giveaway Gain entries into prize giveaways at bookmaker Betfred through cumulative stakes placed on football markets. Rating: Offer status: VALID | Last check: Key facts for the Betfred offer:...
    Betfair £5 Free Bet On Multiples
    By: David Lenton - Published: December 10, 2021
    £5 Free Bet On Multiples A £5 free bet on multiples or bet builders can be claimed at Betfair by placing a qualifying stake in their sportsbook. Rating: Offer status:...
    Coral Football Super Series
    By: David Lenton - Published: December 3, 2021
    Football Super Series Claim up to £50 cash each week at Coral with their free to enter football prediction game. Rating: Offer status: VALID | Last check: Key facts for...
    Ladbrokes 1-2-Free
    By: David Lenton - Published: November 26, 2021
    1-2-Free Predict three correct football scores and win £100 in cash from Ladbrokes – free to enter! Rating: Offer status: VALID | Last check: Key facts for the Ladbrokes offer:...
    Boylesports Acca Insurance
    By: David Lenton - Published: November 24, 2021
    Acca Insurance Place a 5+ leg accumulator on any sports at Boylesports and if just one leg lets you down get a free bet. Rating: Offer status: VALID | Last...
    By: David Lenton - Published: March 16, 2021
    Free or Four Free to enter weekly competition where if you can identify games that contain three or four goals you could win up to £200 in free bets (6...
    By: David Lenton - Published: February 26, 2021
    Acca Insurance Place a four-fold or bigger accumulator with Paddy Power and if one leg loses but all the others win get a refund up to £10 paid as a...
    By: David Lenton - Published: February 26, 2021
    2 Up You Win Back any football team to win and if that team goes 2 goals up during ANY point in the match your bet will get marked as...
    Soccer Substitute Guarantee
    By: David Lenton - Published: February 20, 2021
    Soccer Substitute Guarantee Money back on pre-match player bets if your pick gets substituted before half time. Rating: Offer status: VALID | Last check: Key facts for the Bet365 offer:...
    Euro Soccer Bonus
    By: David Lenton - Published: February 20, 2021
    Soccer Accumulator Bonus If your team goes two goals ahead at any stage of the match your bet gets settled as a winner regardless of the final score/result. Rating: Offer...

Best Free Football Bets & Sign Up Offers

1
Bet365
Bet £10 get £50 free bets
BET365 REVIEW
CLAIM BONUS!
Open Account Offer ,Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
2
Betvictor
Bet £5 get £30
BETVICTOR REVIEW
CLAIM BONUS!
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs Apply. begambleaware.org | Please gamble responsibly
3
betfred
Bet £10 get £60
BETFRED REVIEW
CLAIM BONUS!
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
4
coral
Bet £5 get £20
CORAL REVIEW
CLAIM BONUS!
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
5
betfair
Bet £10 get £30
BETFAIR REVIEW
CLAIM BONUS!
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. Please Gamble Responsibly. T&Cs apply.
6
Paddy Power
Bet £20 Get It Back If It Loses
PADDY POWER REVIEW
CLAIM BONUS!
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
7
william hill
Bet £10 get £30
WILLIAM HILL REVIEW
CLAIM BONUS!
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad. T&C's apply
8
888sport
Bet £10 get £30 + £10 casino
888SPORT REVIEW
CLAIM BONUS!
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Finding Bookmakers With The Best Football Offers

There are different ways in which you could find a bookmaker that offers the best football free bet promotions. Checking out a bunch of different bookies is going to be time consuming but is nonetheless a valid strategy, simply visiting the sites of different online bookmakers and selecting which is right.

Another way is to browse through some bookie reviews from a reputable source. Being able to compare bookmakers’ free bets that have already been rated and reviewed can offer some great insights.

It can be a massive time saver and bookmaker reviews can help a punter understand the quality of services and trustworthiness of a particular bookie. With that in mind here are the best 5 football betting sites as recommended by us here at Cheeky Punter.

Best Football Free Bet & Offers Sites: Top 5

Bet365 Football Offers & Free Bets

5|5

What are they like?

Bookmaker Bet365 are one of the most trusted by punters worldwide and they deliver a superb service. They are one of the biggest operators around and the Bet365 sportsbook is very extensive. Competitive odds can be found through the many sports and markets that are offered.

Bet365’s live-betting options, cash-outs and other features like live streaming really top up the entire platform with quality.

When it comes to Bet365’s football promotions they also rate strongly. Along with things like enhanced odds offers on football matches, there are different types of promos that can be found on their Promotions page. There are football betting bonuses at Bet365 which covers different angles for punters from insurance on markets to early payouts.

Along with all of that, Bet365 have a big welcome bonus for new customers as well. To claim that sign up bonus at Bet365 click on the button to go directly to their sign up page for a quick registration. For customers who are already account holders with the highly-rated Bet365, don’t forget to check out their excellent existing customer promotions and free bets.

Bet365 Review
5 Star Rating!
Open Account Offer ,Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

Betvictor Football Offers & Free Bets

5|5

What are they like?

Betvictor welcomes their qualifying new customers into the fold with a more than generous welcome bonus offer which compares well vs their competitors. If you want to claim that bonus offer, then follow the link below this review to get going.

Betvictor has always been an excellent bookmaker when it comes to a range of free bets and other types of bonuses for different sports. They do particularly excel when it comes to football promotions and free bets. The many different examples of those can be found by clicking through on the Promotions link on their website.

You’ll find that Betvictor have a very straightforward, no-nonsense betting platform and their various new and existing customer offers are the same, simple to claim whether that is picking up a free bet bonus or collecting some cash back refund insurance on specific markets.

As one of the longest-standing independent bookmakers, Betvictor has a very strong reputation for reliability and customer service. They boast a great blend of long-standing and event-specific betting promotions which are worth checking out.

Betvictor Review
5 Star Rating!
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs Apply. begambleaware.org | Please gamble responsibly

Betfred Football Offers & Free Bets

4|5

What are they like?

Just a quick visit to the Betfred website will display the great range of promotions that they have running. That’s always been a strong aspect of the overall Betfred platform in our opinion. They are one of those bookmakers who are well-trusted and put a large emphasis on keep customers engaged via various deals and promos.

They cover a broad range of aspects as well with their promotions. It’s not uncommon to see various things like enhanced odds, acca specials and free bet bonuses crop up. It’s always worth taking a moment to look at their promotions page to see what is currently available as they change their offers regularly.

That variety can really be a plus for punters, but Betfred do have more permanent-based offers available as well.

The bonus side of things is just one hugely positive aspect of the overall Betfred experience, and they are a bookie which rates very highly with us. Their sportsbook is very good with quick, easy to navigate platforms both on their main site and app, and their customer service is strong as well.

If you are a first time customer at Betfred then they have a separate welcome bonus offer that punters can look at. For further details of that and to take a look at all of their current betting deals, click the button below.

Betfred Review
Most Promotions!
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

William Hill Football Offers & Free Bets

4.5|5

What are they like?

One of the biggest names in sports betting is William Hill thanks to their long history of operations both on the High Street and online. They are one of the world’s biggest bookmakers with massive trading power and that helps them to provide customers with excellent service.

William Hill do have pulling power when it comes to having competitive odds in their sportsbook. They also boast one of the most impressive sportsbooks around in terms of a variety of different markets and bet types. With a top-notch live in-play betting service, a highly rated mobile app and extra features like live streams, William Hill are another bookmaker that comes highly recommended.

Their promotions are strong as well when it comes to football betting offers. Enhanced odds are common throughout their sportsbook, not only on football but on other sports as well. A dive into their promotions provides punters with a great range of different types and sizes meaning most punters are well catered for.

William Hill really can’t be faulted for the variety of their football betting promotions and free bets. While existing customers can make the most of all the different promos that they have, there’s also a separate William Hill welcome bonus offer for new customers. Just click below on the link to get full details about that and to register with them.

William Hill Review
PayPal Accepted!
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad. T&C's apply

Coral Football Offers & Free Bets

4.5|5

What are they like?

Another of the major bookmakers with a trusted brand name and high-quality service is Coral. They are also another bookie at which punters can usually find plenty of great promotional offers running for football betting.

Along with cashback, insurance offers and no deposit free bet games across a variety of different types, Coral also has a welcome bonus available for anyone that wants to register with them. It’s a great sign up bonus that Coral have and to get access to it, then just click below on the button.

As a Coral customer, you will then have access to their excellent range of existing customer offers and entire betting platform. Coral has a very user-friendly website and an extremely efficient and easy-to-use mobile app.

To complement their huge sportsbook, extra features like cashouts, live streams and a great interface for live in-play betting, really makes Coral stand out as one of the best bookies around.

The coverage of football from every corner of the globe is just exemplary, both for pre-match markets and in-play opportunities. It’s all backed up by Coral’s great customer service as well to give punters peace of mind.

Coral Review
PayPal Accepted!
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Note: there are plenty of high-quality online bookmakers available when it comes to football and you can take a more detailed look at what each of them have to offer by checking out our best football betting sites page.

What We Look For When Selecting Football Promotions

We want our readers to get the best football betting offers around, and to that end, we closely and diligently look at several important elements of each offer before listing it on our website. As all the different operators have different football promotions, we focus on some main areas to be able to rate them fairly

Offer Size

Offer SizeOne of the first things that we look at when judging the quality of any football betting promotion, is simply what the value of it is. The range of this is as wide as you can imagine, and it can be from anywhere from the likes of a £10 bonus up to £50 and beyond. There are no set rules, it’s just down to the operator. As a further note to this, an important factor is how much of a qualifying stake is needed to trigger any free bet bonus.

Eligibility

EligibilityWe look at the eligibility terms for our recommended offers as well. We take into consideration whether an offer is only for new customers registering an account or whether it can be used by anyone, including those who have already registered. Another angle that we fully take into consideration when it comes to eligibility, is where a punter is located. An example of that is that most UK bookmakers, for example, limit welcome offers to UK and Ireland customers only.

How Easy Is The Offer?

Easy OfferThis is probably something that gets overlooked a little, but we feel that it is an important part of understanding what the best offers are. How complicated is it to get the football betting bonus? As an example, some may need an opt-in before they are played, which is something that can be easily missed by punters. Another thing that we look at is just how long and complicated the terms & conditions are for a given promotional offer. That will indicate how many hoops have to be jumped through to get a bonus. The simpler is usually the better.

How It’s Paid Out?

Offer PayoutThis is another crucially important part of examining any bonus offer that we come across. How is the bonus paid out to the customer? It will be one of two things, either a free bet bonus credit or a bonus that is paid in cash. Why is this important? Generally, because free bets have T&Cs attached to them to be able to use them and the severity of these vary greatly between the different deals. The easy for the punter the happier we are.

Offer Comparison

Compare OffersIt is not that unusual to come across similar types of football betting offers between different bookmakers. Think of an Acca Winnings Boost promo on football betting. One bookmaker may offer a 5% bonus for a successful threefold acca, whereas another may offer only a 3% win boost. To help us judge the quality of football betting promos, we run the best comparisons of them that we can. That is to assess where the best value is for the punter.

Bookmaker Reputation

ReputationAt the end of the day, we understand most of all, that punters are parting with their hard-earned cash when they credit funds into a bookmaker account. With that in mind, we judge the reputations of bookmakers as well as customer service, before we recommend any of the betting offers we list on site. We only examine football promotions from trusted sources who have scored well via our betting reviews.

Popular Types of Football Betting Offers & Promotions

There are different types of football betting promotions that exist, in this next section we take a look through the most common ones so that you know what to expect when you come across them.

Free Bets

Arguably the most common type of bonus that you are going to see with online betting is a free bet. They can be credited in many different ways. Most welcome bonus offers are credited as free bet tokens. There will be terms and conditions set out, such as a qualifying deposit method and qualifying stake in order to get them. The free bet welcome bonus is a one-time offer for new customers. Things like market restrictions and valid time limits may apply to free bet bonuses.

Money-Back Specials

The famed money back special is a popular form of football betting promotion. This is when a bookmaker will refund a lost stake if a certain scenario unfolds within a match. An example could be money back if the team backed in a match outright scores the opening goal of a game but goes on to lose. These are all condition-related and usually credited back as a free bet bonuses but can sometimes be real cash.

Enhanced Odds

An enhanced odds offer is one of the most straightforward football betting promotions that there is. That’s because terms and conditions don’t come into play. A bookmaker will simply offer a price boost on a market which a punter can strike as a normal bet. Winnings will be credited as real cash as the only thing changing is the market odds.

Existing Customer Free Bets

Along with new customer free bets, existing customers with a bookie will probably have a lot of opportunities to collect a free bet. Rewards programs exist where punters can earn back free bet bonuses from their regular weekly activity or it could be simply a free bet credit for placing a certain wager, such as bet £5 and get free £5 in-play. At the end of the day, a free bet is not cash. It has no intrinsic value as it won’t be included in any winnings that is won when placed.

Acca Insurance

Another of the simpler football betting promotions is acca or accumulator insurance. If a qualifying acca that you have bet with fails to win by just one leg, then some bookmakers will issue a lost stake refund. There will likely be low-level odds and stake requirements to qualify for acca insurance, which is a little consolation for getting so close. Depending on the bookie, the refund will be in cash or as free bet tokens.

Early Payouts

Early payout bonuses have a big appeal in football betting. This type of offer will see a bookmaker settle a bet early if certain conditions have been met. An example would be backing a team in the match outright, and if that team opens up a two-goal lead at any stage in the match, the bet will be settled as a win. That will be regardless of whether your selection wins or not at full time. If you are paid early and your team wins at 90 minutes, you won’t get paid out on that bet for a second time.

Prediction Competitions

Another popular form of football offer that has crept into the online betting world is prediction competitions. Often these are a chance to win no deposit free football bets as the competitions are free to enter and have free bet prizes. Coral’s Football Super Series is one, where you try and correctly predict four match stats, or the Ladbrokes 1-2-Free where you can win a cash prize for predicting the correct score of matches. These prediction games are usually free to play, but in some formats, extra chances can be purchased.

Loyalty / Free Bet Clubs

Another trend of football betting bonuses is earning free bets back through loyalty schemes. An example is Paddy Power’s Rewards Club which credits a free bet and a free bet boost each week for qualifying customers, or Unibet’s In-Play Free Bet club which credits a free bet bonus for placing a minimum amount of in-play stake during a promotional week. Terms and conditions will apply as only certain bets on certain markets may qualify to your weekly rewards tally.

Odds Boosts

Odds boosts are common across football betting at online bookmakers, which is another form of enhanced odds promotion. More often than not, odds boosts are created for pre-set wagers which may be something like Man Utd To Win & Over 3.5 goals, or Man City, Fulham and Crystal Palace all to win in the Saturday 3pm kick offs.

Bet Builder

The bet builder is one of the newer features to find its way into online betting. From pre-set options, a customer can build a bet to their own liking. It will be set for things like the number of goals in a match, number of cards, number of corners, correct score and so on. You pick the terms and the odds will be priced up accordingly automatically by a bet builder tool.

Football Betting Offer FAQ

Q&A

What is the best betting app for football free bets?

A lot of bookmakers have fantastic mobile apps, which are usually lighter on data than mobile websites. Among our highly recommended apps for football free bets are Paddy Power, Betfair, William Hill, Bet365 and Unibet. They are all excellent bookies for football betting offers and they all have very strong apps which give quick and easy access to promotions – if we had to pick a stand out then Bet365 just edge it.

Are there free football promotions for existing customers?

You don’t have to spend too much online before coming across a free football bet offer. They are a common sight at any online bookmaker. While there are specific ones only to be used by new customers at the time of registration (sometimes needing a bonus code) there are a stack of football free bet offers around for existing customers, from enhanced odds to free bets and acca insurance offers. You’ve only got to check out the latest football offer on this page to see plenty are for existing customers not just new sign ups.

Which bookmaker has the best football offers running?

That’s going to be all down to what exactly a punter is looking for. Someone who plays a lot of accas will be better served to find a bookie which offers long-standing acca insurances and win bonuses. Other bookmakers offer a lot of event-specific football offers. So it will all depend on what the individual is looking for. Again, thanks to the amount of offers running, we think Bet365 are the pick of the bunch.

What is the biggest football promotion for new customers?

The biggest football bet offer for new customers arguably comes from Bet365. They have always been associated with having one of the biggest and best sign up bonuses around for new customers. If you want to check out the offer and the full range of services they offer go to our Bet365 review page.

How to get free football bets with no deposit?

There is a way to get free football bets or cash prizes without having to make a deposit. The way to go about that is to look for prediction style games (all listed above in our latest offers section), which appear at the likes of Coral, William Hill, Ladbrokes and 888Sport. Punters predict something like the correct score on four matches or have to predict several stats-related events in a match to win a share of a prize pot.

What is the best betting site for football?

Just what the best betting site for football is, is subjective because different punters look for different specifics for their sports wagers.. but through all of the research that we have done, we feel Bet365 come out top of the pile as the best football betting site. Mainly because of their great opening bonus and the sheer number of offers and deals they have running.

Why do bookmakers run football betting offers?

The simple answer to why bookmakers run football betting promotions is to either initially attract new customers or keep them. Free bet offers for example are simple tools that bookmakers use to get people to sign up. By providing ongoing football free bets and promotions for existing customers they keep customers playing and spending.

Other Great Offers: