Loyalty Club Betting Offers, Programs & Free Bet Clubs

Author: Last Updated: March 14, 2022

The very best betting sites take care to look after their customers by providing generous and consistent offers, promotions and rewards to those who sign up and who frequently use their site.

In this section, we will be taking a closer look at the best bookmaker loyalty club offers available in the modern sports betting sector, examining all of the most common and attractive deals at the big bookmakers and explaining how they work and what level of value is availale.

Latest Loyalty Offers & Weekly Free Bet Clubs:

    Betfred Virtual Weekly Rewards
    By: David Lenton - Published: December 14, 2021
    Virtual Weekly Rewards Claim up to £100 in free bets each week from Betfred’s virtual sports betting platform. Rating: Offer status: VALID | Last check: Key facts for the Betfred...
    888Sport The Shoot Out
    By: David Lenton - Published: November 30, 2021
    The Shoot Out Once per day through esports betting, customers have a chance to win free bets in the 888Sports Shoot Out. Rating: Offer status: VALID | Last check: Key...
    Betvictor Loyalty Club
    By: David Lenton - Published: November 29, 2021
    Betvictor Loyalty Club Opt in to the Betvictor Loyalty Club and claim a weekly £5 Free Bet. Rating: Offer status: VALID | Last check: Key facts for the Betvictor offer:...
    Acca Loyalty
    By: David Lenton - Published: November 24, 2021
    Acca Loyalty Place 5x accumulator bets with Boylesports and trigger a free £5 accumulator free bet to use on any sport you like. Rating: Offer status: VALID | Last check:...
    By: David Lenton - Published: February 24, 2021
    Paddy’s Rewards Club Place 5x £10 bets with Paddy Power during the course of the week and get a £10 free bet and a Power Up (odds boost) to use...

Which Bookmaker Has the Best Rewards Club or Program?

We are committed to discovering the greatest deals and betting promotions. To do this, we look in-depth at the terms and conditions of every promotion, including wagering requirements, the amount of the promotion, who may claim it, and how it rates against comparable offers at other bookies, in order to ensure that what’s provided is the finest it can be for punters.

As a result of our search, we have been able to sort the best from the worst. Here is our list of the sports betting sites that we feel have the best loyalty betting offers, programs and benefits.

Best Bookmakers Loyalty Programs

BetVictor Loyalty Club


What are they like?

BetVictor has a reputation as the sports punters’ bookmaker and has established itself as one of the most reliable sportsbooks in the UK and across Europe. The site is particularly strong on football and horse racing and regularly provides bonuses and promotions, with the Loyalty Club being a good example.

The BV Loyalty Club is a long-standing and popular loyalty promotion. The offer will credit punters who place five wagers within the promotional period with a Free Bet of £5. Each of the wagers has to be for £5 and bets that are Cashed Out or made through Bet Boosts or Enhanced Acca promotions won’t count. Multiple bets placed on the same selection will also only count once.

One of the advantages of this offer is that anyone can join the Betvictor Loyalty Club, which means that it is open to both existing and new customers. We also like the broad nature of the offer. The qualifying bets can be made on any market from their extensive range.

Betvictor Review
5 Star Rating!
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs Apply. begambleaware.org | Please gamble responsibly

Paddy Power Rewards Club


What are they like?

There are few more famous European bookmakers than Paddy Power, which has become well known for headline-grabbing marketing, a quirky sense of humour and a range of innovative punter-friendly markets.

We are also delighted to see that the Paddy Power site offers an attractive Rewards Club which works in the same was a weekly free bet club would. The offer is straightforward. If you make five £10 bets during the course of a week you’ll receive a £10 free bet along with an odds boost, known as a Power Up at the end of the week.

Based on the prior week’s betting levels, bettors may get one of three tiers of weekly rewards. The highest level will reward you with a £10 free bet as well as a Power Up if you put five qualifying wagers of £10 or more in the previous week. The second level of reward is a £5 free bet and a Power Up, which you may get by placing at least 5 separate £5 wagers in the previous week. Punters who have placed at least one wager of £5 or more in the preceding week are eligible for the third level of reward, which includes a Power Up. Punters will only earn one prize every week, which will be handed out by midday each Monday and must be utilised within seven days.

Paddy Power Review
PayPal Accepted!
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Boylesports Accumulator Loyalty


What are they like?

One of the two big Irish bookmakers serving the European sector, Boylesports have an impressive reputation for providing competitive odds and wide coverage across a variety of sports. Their site is also one of the best in the business, providing intuitive and simple navigation across all markets.

Accumulator (or Acca) betting is popular with many sports punters and the Boylesports loyalty offer is aimed at those who like to combine their bets. Acca Loyalty All bettors who make 5 qualifying accumulator bets will get a free £5 accumulator bet to spend on any sport of their choice. A valid accumulator bet has a minimum stake of £5, at least five legs, and a cumulative odds ratio of 3/1 (4.0) across the board. Bets that have been cashed out do not count.

If you match the aforementioned conditions, Boylesports will credit the prize to your wallet within 24 hours, and it will be active for the following 7 days before expiring. Any gains from the free accumulator bet may be withdrawn immediately, although, as is usual with this form of offer, the free bet stake cannot be withdrawn.

Boylesports Review
Most Promotions!
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply T&Cs apply.

William Hill Acca Club


What are they like?

One of the UK’s oldest betting firms, William Hill’s name has long been associated with the sport of horse racing but over the years it has developed its platform and now provides one of the most comprehensive betting sites in Europe, covering every sport you can think of, as well as offering strong live betting markets and excellent live streaming coverage.

Among their range of promotions, is the popular Acca Club, which provides William Hill customers with the chance to claim a £5 free bet each week – it’s essentially a weekly bet club with an acca twist.

To be able to benefit from the deal, you have to bet at least £20 on a single BuildYourOdds bet with odds that are higher than 3/1 or place a multi-match accumulator that features three or more selections within the qualifying week. As soon as you fulfill this requirement, you will qualify for the free wager. The Acca Club tracker keeps track of all bets, and customers are alerted when they qualify for the free £5. The loyalty program is open to all customers, whether regular or newly signed-up and the easy-to-follow nature of the deal makes it a strong and welcome bonus promotion.

William Hill Review
PayPal Accepted!
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad. T&C's apply

Betfred Virtual Weekly Rewards


What are they like?

Another well-known UK betting operator, Betfred has grown from humble origins to become one of the most successful bookies in Europe. The Betfred site is known for its high-quality football and horse racing coverage, as well as for its regular betting promotions and deals.

One of their most interesting offers is the Virtual Weekly Rewards program, which pays out a maximum of £100 in free bets for qualifying customers every week.

The program is based on Virtual Sports, an area of betting that has its own section on the bookmaker’s website. Betfred guarantees to reward you with free bet bonuses if you place eligible bets, either through the website or the Betfred mobile app.

This deal allows you to get up to £100 in free bets by betting a minimum of £250 in the week and the value of the free bets you will receive will be based on a rate of 5% of the cumulative stakes of your bets. If the minimum of £250 in stakes is reached, that would pay out £12.50 in free bets. The qualifying period runs from Monday 00:00 through to Sunday 23:59 UK time, and then resets, and the program is open to both new and existing account holders.

Betfred Review
Most Promotions!
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

888Sport 4/1+ Winner Offer


What are they like?

Compared to many bookmakers in the European market, 888Sport is one of the newer operators, having launched in 2008, but in a short time, the 888Sport site has built up an impressive reputation and has expanded hugely, even gaining a foothold in the fast-growing US sports betting sector.

888Sport have none of the baggage of other, older operators and have focused on producing a modern and comprehensive sports betting model that offers wide coverage across all sports, and the biggest selection of markets available in the modern sports betting sector. They are also known for their promotions and customer offers, including this popular deal.

Admittedly, the name is a little clunky, but the 888Sport 4/1+ winner’s promotion is as straightforward as it gets and one of the best betting loyalty schemes out there. If you land a 4/1 winner on any sports bet made on the platform, you will receive a £5 free bet. It’s open to both new and current customers, and although you can only use it once per day, there is nothing to stop you from coming back to claim it every day.

To qualify for the free bet, you must stake a minimum of £10 on your 4/1+ winner, but multiples and related bets, along with single bets, all qualify, which we were pleased to see. Overall, it’s a fantastic promotion that gives winning gamblers a great little extra if they successfully land a good winner. And, like the best offers we highlight, it is open to both new and existing 888Sport customers.

888Sport Review
PayPal Accepted!
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

888Sport The Shootout


What are they like?

Another betting loyalty offer provided by 888Sport is this innovative esports-related bonus, which gives customers the chance to win some free bets. Customers can enter The Shoot Out by making qualifying esports bets through the 888Sport betting site. The game is a skill challenge in which you must put your gaming skills to the test by shooting foes before they strike you.

The Shoot Out works like this: you’re offered five shots, with each featuring a chance to win a free wager. This is accomplished by defeating an adversary with a shot.

You will get a £1 free bet for each enemy that is defeated. A total of £8 in free bets may be won for each entry into the offer, which is achieved by betting at least £50 on esports. That’s because if you kill all five adversaries, you will get a bonus (one with each shot). It doesn’t matter whether you’re a new or current 888Sport client; you may participate in this promotion, and it is good to see 888Sport offering a Loyalty bonus promotion for the fast-growing esports betting fanbase.

888Sport Review
PayPal Accepted!
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

What we Look For when Selecting Loyalty Offers

We take the process of choosing bookmaker loyalty offers and promotions extremely carefully because we want our readers to see only the very best deals. Here’s how we choose which offers to include on our list.

Offer Size

Offer SizeWeighing up the size of a loyalty bonus is the first step in deciding which bets to recommend. Naturally, the bigger the size of the offer the better, but in analysing a loyalty offer, we consider not just the headline figure but other aspects, such as how likely it is that customers will be able to claim it. For instance, a £100 loyalty bonus that requires you bet £200 or more to claim it may be less attractive than a £50 offer that can be claimed by making a £10 bet.


FrequencyThis is another important factor related to loyalty offers. Although some loyalty rewards are one-off promotions, we feel that the best way for bookmakers to reward customers is through longer-term deals, so we focus on those promotions that run continuously, ideally every day or week, making it possible for regular players to claim the deal on a regular basis.

Qualifying Bet

Easy OfferThe qualifying bet is a very significant aspect to look at for sizing up the overall value of any bonus. How much needs to be staked to get the bonus? The qualifying bet is essential to get right because it may only be for a specific market or at a specific odds threshold. If it is for a welcome bonus offer, there may be deposit restrictions preventing the qualifying bet from being made.

Terms and Conditions

Terms and ConditionsThe rule about always checking the terms and conditions is one of the most important but one that many punters still choose to ignore, which can be a mistake. You don’t want to claim a loyalty offer that looks good on paper, only to find that you have fallen foul of some piece of small print. In particular, look out for restrictions that may make the offer impractical for your circumstances.

We make sure that all of the offers on these pages are thoroughly scrutinised and those that come with unfair, impractical or unreasonable terms and conditions are weeded out.


Compare OffersThe question of flexibility could also be described as accessibility. Some betting loyalty schemes and programs require you to bet on certain markets or sports and certain times. If the deal is particularly good, you may be happy to do that, but generally, we prefer to recommend loyalty offers that are as flexible as possible. For instance, offers that you can claim by betting on any sport are more useful to a wider range of punters than those that require you to wager on a single market or event.

Bookmaker Review

Bookmaker ReviewFinally, it is important to consider the any offer in the context of a bookmaker’s overall product. If they have a great weekly free bet club but their customer service is poor and their range of markets limited, that will affect how attractive the offer is in reality. We review all of the aspects that are important to sports betting, ranging from market quantity and odds to banking and customer support, and it is often a good idea to check out a bookmaker’s full review before deciding to claim their offer.

What Do We Consider a Loyalty Program?

There are many different types of bonuses and promotions offered by modern bookmakers, but when we are talking about loyalty programs, we have certain qualities in mind.

A loyalty scheme should be the type of deal that is offered to those who bet regularly with the same site. This form of promotion is distinct from the welcome bonuses that are used to attract new customers. While new customer offers are important and a key part of the overall promotional platform for a bookmaker, they are obviously restrictive in that they are not available to already-registered players.

A loyalty bonus or weekly bet club, by contrast, should be partly in recognition of a customer’s regular use of the site. By offering promotions to loyal customers, bookmakers can help to keep them engaged and to keep checking out the site. Of course, there is no reason why a Loyalty Program cannot also be available to registered players, and most of the Loyalty Offers we review on this site are open all, but the Loyalty Bonus should be based around ongoing use of a site and its features.

In this context, we obviously also give preference to those sites with ongoing promotions. While short-term or one-off rewards for loyalty are welcome, the best loyalty programs run in the medium or long term so that punters can rely on being able to claim them whenever appropriate.

Loyalty Club Betting Offers FAQ


What is the best bookmaker Loyalty Program?

Establishing which is the best bookmaker loyalty program can be tricky. In many cases, your personal preferences, your bankroll size, betting patterns and approach will determine which of the offers will be the best for you. Taking an overall view however, we can say that the sites with the two best loyalty programs for betting are BetVictor and Paddy Power, as these programs provide the most generous terms to the broadest range of punters.

How do Free Bet Clubs work?

Free Bet Clubs are a type of loyalty offer that rewards regular customers with a set number of free bets. Generally, weekly bet clubs are a program that rewards punters who opt in and who place a qualifying bet, such as an accumulator. Those who take part and place a bet according to the qualifying rules will receive a certain level of free bet that they can use to bet on any sports market.

What types of sports betting rewards are available to existing customers?

There is a huge variety of sports betting rewards available to the modern sports betting customer, ranging from Free Bet Clubs and Acca Clubs to innovative new plans like the esports-themed Shootout from 888Sport. Generally, these programs will work on the basis of punters making a qualifying bet and then receiving a reward, but with this basic principle, bookmakers have created a wide variety of schemes.

Which bookmakers offer betting loyalty schemes?

Bookmaker loyalty schemes are not as widespread in the sports betting world as they are in the online casino sector, which is an unfortunate situation, although we are pleased to see that this is slowly changing. Bigger and more established companies, however, have always recognized the value of a good reward program and the likes of Betvictor, Paddy Power, William Hill, Boylesports, BetFred and 888Sport all have loyalty schemes available to customers.

Can you get banned from betting promotions?

No-one wants to miss out on a promotion and it is particularly frustrating when this happens because the bookmaker involved has banned you. It is important to remember that bookmakers can offer or withdraw bonuses at their discretion, and they tend to look unfavourably on tactics such as matched betting or other approaches that aim to exploit bonus offers. If your betting account shows that you have only claimed bonuses through a site and that you haven’t been betting on regular markets, that site may conclude that you are abusing the bonus system and ban you from claiming any promotions.

Can existing customers get access to free bets?

Yes – in a lot of cases existing customers can get access to free bets. The best bookmakers provide bonuses and promotions, in the form of loyalty promotions, that reward existing as well as new customers, and most of these will offer rewards in the form of free bets or even weekly free bets. On these pages we review the available deals from the best bookmakers to help you to decide which free bet offers are right for you and for your betting style.

Why do bookmakers offer loyalty programs?

Although all bookmakers are focused on attracting new customers, there is an awareness on the part of the bigger sportsbook operators that it is also important to retain those customers. Loyalty programs are common in the equally competitive online casino sector, and many sportsbooks are seeking to retain their customer base by providing a range of programs and schemes.

Other Great Offers: