We believe strongly in a regulated, safe and fair environment for gamblers. At CheekyPunter.com we pride ourselves on our independent and impartial reviews. However we do accept compensation from the bookmakers advertised on this page and this can affect brand positions. Reviews are our own personal opinion and we do not accept financial compensation to influence the ratings included.

About Cheeky Punter

First and foremost welcome to cheekypunter.com – it’s great to have you here!

You might have noticed the site has been recently re-designed. Now I hate change as much as the next guy but the old site wasn’t mobile friendly and in our bookmaker reviews section we’d slate any bookie for not keeping up with the times so we thought we better switch it up and improve.

If you’re interested in what the old site used to look like then there’s a screenshot here (link opens in new window).

Who Is The Cheeky Punter?

Cheeky PunterWell… anyone who read the old about page will know my names actually David and I used to reveal a lot more personal information about myself.

Unfortunately, due to the unscrupulous nature of this industry and the fact not everything I say on this site paints certain companies in a good light, I’ve taken the tough decision to remove that information.

I used to list my personal email address on here, which in hindsight was probably my biggest mistake. Some of the stuff I was sent in response to my reviews was borderline threatening.

I’ve switched up to a more corporate email address these days (find it below) but it’s still me checking the inbox and answering the mail and I love to hear from any site visitors with questions, scam reports or even tip requests.

I hope you guys can forgive me for not revealing more info but that’s the way it has to be for now.

I’m not some mysterious guy though and I’m the voice behind our Facebook page and twitter account @thecheekypunter so if you want to connect then don’t hesitate to hit me up on either.


The Cheeky Punter is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has worked for a number of top bookmakers including Ladbrokes, William Hill and Coral. He's also written for a number of leading news outlets including the Guardian, i (newspaper) and Soccer Lens. More about him here.
Caan Berry is a sports trader who has been making money on the exchanges since 2009. He is widely considered one of the best horse racing traders in the world and his latest book 'Betfair Trading Made Simple', along with his blog, have been featured by BBC Radio 4, The Gambling Times, talkRadio and the Betfair blog.
The Cheeky Punter algorithm is a Poisson distribution based predictive model, which using a range of betting stats, calculates the attacking and defensive strength of two football teams. This is then computed into a score prediction for the fixture which in turn is applied to predictions for different betting markets with an expressed confidence rating displayed as a percentage.
Dan Weston is a sports analyst & tennis columnist for Betfair and Pinnacle. He is the founder and owner of Tennis Ratings which has been featured by Betdaq, the Guardian newspaper, Bloomberg and BBC Radio 4. He is available for private coaching to anyone looking to improve as a tennis trader.
Martin Pennington is a horse racing odds complier, journalist and horse race owner. He currently has part ownership over Ididandididn't as well as Alfa Wolf. He writes regular columns for a number of online publications including the Betfair blog and has been previously published in the Racing Plus point-to-point pullout.
Toby Aldous is most well known for his professional sports betting blog Punters2Pro. Having graduated from university with a Computer Science degree he's been at the forefront of developing Betfair's trading algorithms and value finder tools. His experience in sports data analysis is second to none and his realistic approach to sports betting stands out in a space which is over hyped and sensationalised.

Contact Info

Email: david@cheekypunter.com
Twitter: @thecheekypunter
Facebook: facebook.com/cheekypunter

What’s the point of this site?

There’s two main sides to the new look Cheeky Punter website.

Honest assessment of the industry is something I pride myself on and you’ll see from a number of the pages on the site that I give out recommendations for where and where not to bet. These are purely based on my own personal experience.

You can check out my opinions in the review section where I’ve graded all the major bookmakers and reviewed them in detail… probably too much detail for some :D and you’ll find coverage of latest industry developments in the site blog.

Tips and predictions are also a big part of the site and the side of things I enjoy doing the most. Comments are open on all tips posts so you can drop me a line on anything you want there.

I have never claimed or promised or said that my tips are guaranteed to make anyone money who follows them but they we’ve had some big winners in the past (see below) and I love it when we get one over on the bookeis. All tips and predictions are totally free and always will be.

I also post additional tips on Twitter (sometimes I don’t have time for a long write up) so follow @thecheekypunter so you don’t miss those.

A Bit Of Site History

I started CheekyPunter.com in 2011 as a hobby site to share my knowledge of the online gaming industry and keep track of my betting tips/predictions.

It’s been an up and down journey ever since with the biggest up being nailing a 7 leg accumulator which paid £2,471.69 for just a £10 bet.

The magic selections were:

Inter Milan v Palermo (Home win @ 4/9)
Napoli v Pescara (Home win @1/5)
Brest v Marseille (Away win @11/10)
Norwich v Sunderland (Home win @ 6/5)
Udinese v Cagliari (Home win @19/20)
La Coruna v Real Betis (Away win @ 12/5)
Wolfsburg v Hamburg (Draw @ 13/5)

You can see the original tips post here. That was some day and whilst I haven’t topped it since I’ve come close a few times.

At the back end of 2014 we underwent our first major redesign (see old design). The purpose of which was to make the site responsive and therefore mobile friendly.

We also wanted to get pages loading faster and bring in more expert pundits to dish out tips, previews and predictions. Covering more sports than just football is a big goal of ours and throughout the coming months we hope to achieve this in a big way.

Hopefully you guys are enjoying all the content we produce here and if you’ve got any questions or queries then please don’t hesitate to get in touch.

Privacy Policy

When you visit our site you consent to our privacy/cookie policy but don’t worry there’s nothing to be alarmed about.

When visitors come to our website we want to provide them with the best possible user experience and to do that we need to see how people are interacting with our site. We use cookies to:

  • Track the IP address of visitors so we know what county they have come from.
  • Tell us how long you’ve viewed certain pages so we can tell how much you liked them or if you found them useful.
  • Tell us which pages you’ve visited so we can see which are most popular (we then expand the content on those pages and write new pages around those subjects to try to increase our usefulness).
  • Collect information on how you’ve got to our site; through a search engine, directly or from a link from another site or social network.
  • Track if it’s the first time you’ve used the site or if you’re coming back as a return visitor.
  • Make sure that when you sign up to our newsletter your name gets added to the list and the newsletter gets sent to the right email address.
  • To see if you’ve signed up for any of the bookmakers we’ve recommended/reviewed.

We WILL NEVER pass on any of the information collected to a third party or any kind – we hate spam just as much as you.

Just for your own piece of mind we can’t tell:

  • What your name is (unless you sign up to our newsletter).
  • What your exact location is other than country of residence.
  • What your address is.
  • What your email address is (unless you sign up to our newsletter).
  • Any other personal information about you.

Basically you’re a stat to us (that sounds a little harsh but it’s true) and we compile all our stats and try to work out which parts of our site people like and which need improving.

Email Subscription Data

If you do sign up to our email list then we hold you email address and name entered on the sign up form using the mailing list service Aweber. We will NEVER pass on your contact info to a third party or sell it to anyone either.

If you’d like to change your subscription preferences then here’s how:

1) To Unsubscribe or Change Preferences

All emails sent contain an unsubscribe and change preferences link in the footer as per the screenshot below:

Just click these to remove yourself from the mailing list or change your subscriber options. Alternatively just reply to any email or send an email to david@cheekypunter.com requesting removal or any changes and we’ll sort that for you.

2) Request A Copy Of Your Data

To request a copy of the data we currently hold on you just send an email to the aforementioned address.

3) To Remove Your Data Completely

To remove yourself completely from our records please again send an email to the aforementioned address.

the Cheeky Punter
The Cheeky Punter is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has worked for a number of top bookmakers including Ladbrokes, William Hill and Coral. He's also written for a number of leading news outlets including the Guardian, i (newspaper) and Soccer Lens. More about him here.