Which Bookmakers Offer Best Odds Guaranteed?

Last Updated: June 6, 2024

Best Odds Guaranteed PromotionsIf you are a regular punter on horse racing (and in some cases greyhound racing) then you may well have seen plenty of bookmakers offering you “Best Odds Guaranteed” (BOG) on your selection.

For those punters new to betting on horses, this can be a ambiguous term. Does it mean you get the best odds out of every bookmaker in the UK? The best odds for just that horse? If so which odds are compared to ensure that you get the best deal?

On this page we’ll show you which bookies offer best odds guaranteed and explain how the promo works.

Best Odds Guaranteed Bookmakers: Top 9

The following is a list of our top 9 best odds guaranteed bookmakers:

  1. William Hill
  2. Betvictor
  3. Betfred
  4. Coral
  5. Boylesports
  6. Betfair
  7. 888Sport
  8. Paddy Power
  9. Ladbrokes

#1 – WilliamHill.com (Horses & Greyhounds)

William Hill BOGYou can get BOG with William Hill on each of their daily UK and Irish horse racing and greyhound betting markets. Place a bet with William Hill and whichever is the highest price out of the price you took or the Starting Price, William Hill will pay you at the higher value odds.

Bet £10 get £30 free bet at Will Hill!

New customers only, 18+, T&C's apply.

#2 – BetVictor.com (Horse Racing)

Betvictor BOGPlace a bet with BetVictor on its UK and Irish Horse racing markets and you will get their guarantee. This means that regardless of the price you took compared to the Starting Price, BetVictor will always pay you out at the higher odds. Greyhound racing not included.

<strong><a href="/bookies/betvictornew.php">Bet £10 get £40 in free bets at Betvictor!</a></strong>

<p><em>New customers only, 18+, <a href="/bookies/betvictornew.php">T&C's apply</a>.</em></p>

#3 – Betfred.com (Horse Racing)

Betfred BOGBetfred also offer this deal with its UK and Irish horse racing markets each day. Whether the Starting Price or the price you initially bet at is higher, Betfred will always pay you out at the higher price. Unfortunately this is for horse racing only, not greyhounds.

Sign up & bet £10 get £50 bonus at Betfred!

New customers only, 18+, T&C's apply.

#4 – Coral.co.uk (Horse Racing)

Coral BOGBet on the daily UK and Irish horse racing markets with Coral and your bet is covered by their best odds guarantee. Whichever are the higher odds out of the Starting Price or the odds you took when you placed the bet, Coral will pay your bet out at the greater value odds.

Bet £5 get £20 in free bets at Coral!

New customers only, 18+, T&C's apply.

#5 – 888Sport.com (Horse Racing)

888sport BOGThe offer from 888Sport is just horse racing on win or each way single bets. BOG icon will be displaid on your betslip to show if your bet is eligible or not. Skrill and Neteller depositors are exempt from the deal and your bet must be placed on race day to count. Online and mobile customers only.

Bet £10 get £40 in bonuses at 888Sport!

New customers only, 18+, T&C's apply.

#6 – Betfair.com (Horse Racing & Greyhounds)

Betfair BOGMuch like William Hill, Betfair’s best odds guaranteed offer applies to both horse racing and greyhounds (making it one of the best out there). It applies to any bet that has been placed after 8am race day on singles and multiples. All applicable races are clearly marked on their website. Note: max payout on promotion is £50,000.

Open a Betfair account today!

New customers only, 18+, T&C's apply.

#7 – Boylesports.com (Horse Racing)

Boylesports BOGBoylesports have a BOG promotion of their own running which applies just to racing from Ireland and the United Kingdom. Again take an early or board price and if the SP is higher you’ll get the bigger odds. It’s bets placed before the off only and if you cash out or place your bet with free bet tokens then the offer is void. Online and phone-a-bet customers can take part.

£25 Free Bet Bundle Offer!

New customers only, 18+, T&C's apply.

#8 – Paddypower.com (Horse Racing)

Paddy Power BOGIrish bookmaking kings Paddy Power are never one to miss out on an offer and as expected they run BOG on all Irish & UK horse racing. It’s for singles and multiples on the win and each way markets only and the max win is £1,000 per day per customer. In running bets are ineligible as are antepost bets.

Click here to join Paddy Power!

New customers only, 18+, T&C's apply.

#9 – Ladbrokes.com (Horse Racing & Greyhounds)

Ladbrokes BOGAnother bookmaker who apply best odds guaranteed to horse racing and greyhound racing is Ladbrokes. If the SP is bigger than your early price or board price wager then you get paid at the bigger odds. It’s not one of the best though because if you deposited with PayPal, Neteller, Paysafe or Skrill you can’t take part.

Bet £5 get £20 in free bets at Ladbrokes!

New customers only, 18+, T&C's apply.

What is Best Odds Guaranteed?

Best odds guaranteed is a promotion which offers you the chance to take an early price but then if the starting price of your bet is longer odds you get paid at those longer odds. It’s basically to stop you missing out on a better price if becomes available so as not to penalise punters for when they place their bet.

How Does It Work?

With the BOG what you receive is confirmation from the bookmaker that whichever is the highest odds out of the price you took when you placed the bet, or the Starting Price of the horse when the race got under way, that is the price you will be paid out at.

There can be some confusion over exactly how this promo works with some bookmakers. Some punters mistakenly assume this means that they are getting the best odds on their selection out of all bookmakers, but that is not the case with this offer.

This is best explained by means of a couple of examples…

How does the BOG promise work?

Example One:

In example one we’ll take any best odds guaranteed for horse racing promotion. A punter places a £10 win bet on a horse running in a UK race with any of the bookies listed above. When they place the bet their selection is priced at 6/1, but when the race starts the SP of the horse is 8/1. The horse wins the race.

In this example, the guarantee would kick in and instead of receiving the £70 return they would get from their initial odds, the lucky punter would instead receive back the £90 return they are due thanks to the Starting Price being 8/1.

Example Two:

This time we’ll use best odds guaranteed for greyhounds. A punter places a £10 win bet on a dog in a UK race with a bookmaker offering the promotion. They place the initial bet at odds of 5/1, but when the race starts, the odds have shortened to a SP of 3/1. The dog then wins the race.

In this example, the punter would still receive the higher odds of 5/1 that they took out initially when placing the bet, ensuring that they received a £60 return, as opposed to the £40 return punters would receive for the same bet taking the SP.

Note: If your horse does not win, or generate a return by finishing in an each way position in the race, then you receive no returns anyway, so the guarantee is not activated.