We believe strongly in a regulated, safe and fair environment for gamblers. At CheekyPunter.com we pride ourselves on our independent and impartial reviews. However we do accept compensation from the bookmakers advertised on this page and this can affect brand positions. Reviews are our own personal opinion and we do not accept financial compensation to influence the ratings included.

Which Bookmakers Offer Best Odds Guaranteed?

Best Odds Guaranteed PromotionsIf you are a regular punter on horse racing (and in some cases greyhound racing) then you may well have seen plenty of bookmakers offering you “Best Odds Guaranteed” (BOG) on your selection.

For those punters new to betting on horses, this can be a ambiguous term. Does it mean you get the best odds out of every bookmaker in the UK? The best odds for just that horse? If so which odds are compared to ensure that you get the best deal?

On this page we’ll show you which bookies offer best odds guaranteed and explain how the promo works.

Bookies With Best Odds Guaranteed: Horses & Greyhounds

#1 – WilliamHill.com (Horse Racing & Greyhound)

William Hill BOGYou can get BOG with William Hill on each of their daily UK and Irish horse racing and greyhound betting markets. Place a bet with William Hill and whichever is the highest price out of the price you took or the Starting Price, William Hill will pay you at the higher value odds.

Bet £10 get £30 free bet at Will Hill!

New customers only, 18+, T&C's apply.

#2 – BetVictor.com (Horse Racing)

Betvictor BOGPlace a bet with BetVictor on its UK and Irish Horse racing markets and you will get their guarantee. This means that regardless of the price you took compared to the Starting Price, BetVictor will always pay you out at the higher odds. Greyhound racing not included.

Bet £5 get £30 at Betvictor!

New customers only, 18+, T&C's apply.

#3 – Betfred.com (Horse Racing)

Betfred BOGBetfred also offer this deal with its UK and Irish horse racing markets each day. Whether the Starting Price or the price you initially bet at is higher, Betfred will always pay you out at the higher price. Unfortunately this is for horse racing only, not greyhounds.

Bet £10 get £30 + 30 free spins!

New customers only, 18+, T&C's apply.

#4 – Coral.co.uk (Horse Racing)

Coral BOGBet on the daily UK and Irish horse racing markets with Coral and your bet is covered by their best odds guarantee. Whichever are the higher odds out of the Starting Price or the odds you took when you placed the bet, Coral will pay your bet out at the greater value odds.

Bet £5 get £20 free bet at Coral!

New customers only, 18+, T&C's apply.

What Does Best Odds Guaranteed Mean?

There can be some confusion over exactly how this promo works with some bookmakers. Some punters mistakenly assume this means that they are getting the best odds on their selection out of all UK bookmakers, but that is not the case with this offer.

With the BOG what you receive is confirmation from the bookmaker that whichever is the highest odds out of the price you took when you placed the bet, or the Starting Price of the horse when the race got under way, that is the price you will be paid out at.

This is best explained by means of a couple of examples…

How does the BOG promise work?

Example One:

In example one we’ll take any best odds guaranteed for horse racing promotion. A punter places a £10 win bet on a horse running in a UK race with any of the bookies listed above. When they place the bet their selection is priced at 6/1, but when the race starts the SP of the horse is 8/1. The horse wins the race.

In this example, the guarantee would kick in and instead of receiving the £70 return they would get from their initial odds, the lucky punter would instead receive back the £90 return they are due thanks to the Starting Price being 8/1.

Example Two:

This time we’ll use best odds guaranteed for greyhounds. A punter places a £10 win bet on a dog in a UK race with a bookmaker offering the promotion. They place the initial bet at odds of 5/1, but when the race starts, the odds have shortened to a SP of 3/1. The dog then wins the race.

In this example, the punter would still receive the higher odds of 5/1 that they took out initially when placing the bet, ensuring that they received a £60 return, as opposed to the £40 return punters would receive for the same bet taking the SP.

Note: If your horse does not win, or generate a return by finishing in an each way position in the race, then you receive no returns anyway, so the guarantee is not activated.

the Cheeky Punter
The Cheeky Punter is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has worked for a number of top bookmakers including Ladbrokes, William Hill and Coral. He's also written for a number of leading news outlets including the Guardian, i (newspaper) and Soccer Lens. More about him here.