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New Customer Offers & Bonuses

Welcome to the CheekyPunter.com new customer offers section. We know how attractive betting bonuses are to all punters so we’ve put together this particular section of the website so you can browse the best on offer and find out exactly how to claim them.

You’ll see all the online bookmakers that offer free deals listed down the right hand side of this section with the biggest at the top. Each individual page contains information about the size of the bonus on offer, how to claim the offer and what T&C’s you need to be aware of.

Alternatively take a look at the comparison table below. Offers are ranked from most to least generous:

New Customers only. Up to £100 in Bet Credits. Sign up, deposit £5 or more to your account & bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings. Credit/Debit card deposits only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly.
New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X £10/€10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full T&C's apply.
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply.
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
New customers only. 18+, BeGambleAware.org. Min deposit £10. Money back as bonus. Wagering requirements: Sportsbook 3x at min. odds of 1.40 (2/5), Casino 25x. Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino, unless the bonus has been forfeited. Bonus will expire after 7 days of opt-in.
New UK & NI customers. 18+ stakes £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater & get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time & receive £10 back in cash within 24 hours of settlement. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&C's apply.
Register & deposit of a min of £/€10. Place a £/€10 bet on any Horse Racing or Greyhound market, using your mobile device to get £/€10 in Free Bets (2 x £/€5 Free Bets) to use on any Horse Racing or Greyhound market. Promo applies to new mobile customers only & is paid as two separate £/€5 Free Bets. Cannot be used in conjunction with any other promo or offer. Free Bet cannot be withdrawn. All winnings from the Free Bet can be withdrawn following completion of rollover requirements - one (1) time rollover at min odds of (Evens) 2.00. Free Bets expire after 30 days. Full T&C's apply.
Up to £1,000 commission back at the end of the first 30 days as withdrawable funds. Standard 5% commission rate applies. Not available to API, RDT or Trading Tool customers. 18+.
18+ Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1.50. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.

Types Of New Customer Offers

As you can imagine there are a number of different types of new customer offers offers. Some are more player friendly and some are more bookmaker friendly. The three types you’ll encounter are risk free, stake returned and stake not returned. Below you can take a look at each different type so you can get to grips with how they work and which to look our for.

Risk Free Bets

Without wanting to sound obvious, risk free bets are exactly what they sound like – bets that ensure that you do not have to risk any of your money, but which also pay out should they prove to be winners. The only thing that you have to ensure is that you have money available in your online account, as you will need to pay for the original bet. Should your bet win, then you will receive the payout, but should your bet lose then the bookmaker will refund you the money that you initially placed. Therefore, there is no risk – you will break even with this type of bet at the very worst.

Risk free offers do not come about very often, as they are only usually offered to people when they make their first bet on a new account. They are also usually limited to a certain amount – usually £50 – but this is more than most recreational gamblers will place on a single bet. If you do bet more than this amount then you’ll only get the value of the advertised free bet returned. Well worth noting.

Stake Returned

Before going on to answer exactly what a stake returned bonus is, it is important that we understand what the term “stake” means by itself, and it really is a simple definition. Basically, the stake is the amount of money that a person originally places on a bet, so if you place £10 on a 3/1 bet, your stake will be £10 and anything you win will be classed as your winnings.

Now that you know what a stake is, you will have probably worked out what a stake returned free bet or new customer offer is. It is basically a free bet that you are allowed to make by the site – usually as an incentive to sign up with them and deposit money – that, should it turn out to be a winner, returns the stake as well as the winnings. This means that if, for example, you place that £10 bet on the 3/1 odds, you will receive £30 in winnings and the original £10 stake back, therefore meaning that you profit by £40.

Stake Not Returned

When you usually place a bet at a bookmaker, you will win the odds that you have been quoted for, so if you bet £10 on a horse with odds of 5/1, you will win £50. On top of this though, you will also be given back the original stake, therefore meaning that, in total, the bookmakers will hand over £60 to you – £50 profit of which is profit.

With stake not returned free bets/offers, the original stake that you would have had to place if it had been a normal bet is not given to you, therefore meaning that all you get is £50. Some would say that this is fair enough, as your original stake was, in effect, nothing, therefore why should the bookmakers be expected to pay you a stake that you never placed in the first place? Others, however, think that this is a bit of a cheat and that the free bets should work exactly like a regular bet would. At the end of the day it’s still a bonus just not quite as good for punters as a stake returned deal would be.

What are the Differences Between Stake Returned and Stake Not Returned Free Bets/Bonuses?

Just incase you’re still not sure…

The basics of this question are probably very easy for you to work out, as the difference is that a stake not returned offer basically means that, should the free bet you get credited turn out to be a winner, the bookmaker will only pay out the winnings and not give the stake to the punter as well. This obviously means that, at first glance, a stake returned bonus is a much better offer than a stake not returned.

You have to be careful when comparing offers though, as there are times when a stake not returned free bet from one site can be better than a stake returned free bet from another. This is because it is regularly the case that the former type of bet is for a larger amount – say £15 instead of £10 – and that the winnings therefore more than make up for the fact that the stake is not given to the winner as well. It might be easy to say that bookies offering stake not returned free offers are being tight with their money, but you really have to look at the deal objectively before jumping to any conclusions.

NOTE: deposits made using Skrill and Neteller are usually banned from claiming any type of free bet or welcome bonus. If you plan to use this method then read our Skrill bonuses or Neteller bonuses pages.

How to Use Betting Offers

There are a number of different ways that people like to use free bonuses and all of them have their merits. Most unseasoned gamblers will treat them as exactly what they are – something for nothing. For this reason they will bet on something with high odds and if it comes in, they will win a lot of money; if it doesn’t then no harm has been done.

Other people like to be a lot more careful with the way that they use their free bet and they will often play the system to ensure that they make a profit. This can be done by backing a result on one site and then laying the same result on a betting exchange site. This means that regardless of the result, they stand to make at least a small profit. In fact, it is possible to continue this betting practice long after you have used up your free bet, just as long as your mathematics is astute!

Getting access to free money is usually a simple task. All you need to do is register with a site offering this type of bet and then deposit enough money to activate the free bet offer, which is usually going to be no more than £50. When you are making the bet, ensure that you have checked the correct boxes – if there are any – to signify that you are using your free bet, otherwise it could be a costly mistake!

There’s no best way to use free bet offers. Some like to gamble it up and some like to play it safe. The choice is yours.

Author: David Lenton

David Lenton
David 'the Cheeky Punter' Lenton is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has also worked for a number of top bookmakers including Bet365, Ladbrokes, William Hill and Coral. With such a long time spent dedicated to the gambling industry no one is better placed when it comes to advising punters. Follow on Twitter @thecheekypunter