New Customer Free Bet Offers & Bonuses

Last Updated: July 3, 2024

Welcome to the free bet offers section. We know how attractive betting bonuses are to all punters so we’ve put together this particular section of the website so you can browse the best on offer and find out exactly how to claim them.

You’ll see all the online bookmakers that offer free deals listed down the right hand side of this section with the biggest at the top. Each individual page contains information about the size of the bonus on offer, how to claim the offer and what T&C’s you need to be aware of.

Best New Customer Free Bets

Bet £10 get £30 free bets
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
Bet £10 get £40

18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. Card payments only. T&Cs Apply, see below. | Please gamble responsibly

Bet £10 get £50 bonus
New customers only. Register (excl. 13/04/24) with WELCOME50. First bet £10+ at Evens (2.0)+ on Sports within 7 days to get Free Bets: £20 In-Play, £20 Acca & 50 x £0.20 (£10) Free Spins on Fishin’ Frenzy within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
Bet £5 get £20
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Bet £10 get £30
New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. Please Gamble Responsibly. T&Cs apply.
Paddy Power
Bet £20 Get It Back If It Loses
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
william hill
Bet £10 get £30
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&C's apply. #ad
Bet £10 get £30 + £10 casino
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
Bet £5 get £20
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
£40 + £10 Welcome Offer
18+ New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&Cs apply #AD.
£25 Free Bet Bundle Offer!
18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply. T&Cs apply.
Up to £10 risk free bet
UK customers only. 18+. Place your first bet on Pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first bet added to the betslip. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. E-wallet deposit restrictions apply. T&C's apply.
Up To £1,000 Cash Back
Up to £1,000 commission back at the end of the first 30 days as withdrawable funds. Standard 5% commission rate applies. Not available to API, RDT or Trading Tool customers. 18+. T&C's apply.
Sky Bet
Bet £5 get £10
First single & E/W bet only. Odds of 1/1 or greater. 1 x £10 bet token. Free bet stakes not included in returns. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further T&C's apply. 18+. Begambleaware.og.
No current welcome bonus
T&C's apply, 18+,

Bonus Codes:

What is a Free Bet?

What Is A Free BetThe concept of the free bet sounds interesting… after all, who turns down a freebie? And on one level, the free bet is exactly as it seems.

A bookmaker will give you a certain amount of betting credit that you can use to bet on various markets and events without risking your own cash. Typically, these free bet deals are offered to new customers when they first sign up to a site, although the free bet is used widely throughout the betting sector.

There are obvious advantages to free bets, but as you might imagine, there are also potential pitfalls – more on that later.

Why Do Betting Sites Offer Free Bets?

Why Offer Free BetsSo why would a bookmaker offer you a free bet? Well, there are a couple of main reasons why bookmakers are happy to do this.

Firstly, by aiming their free bet offers at new customers, they can maximise their player base, drawing in new registrations with big offers. Unfortunately the ultra-competitive modern online sports betting industry is focused far more on attracting new business than on providing the best odds or the biggest range of markets.

The second reason is that the free bet offer isn’t quite as generous as you might think. By attaching several terms and conditions to the deal, sportsbooks are able to limit the cost and the risks of offering these deals substantially. Essentially, they are confident that the benefit will out run the costs in the long run and they are happy to let shrewd punters claim these bonuses to gain their business.

How To Claim a New Customer Betting Offer: Step By Step

Claiming a new customer betting offer in the form of a free bet is straightforward. Although there will obviously be some variation between bookmakers, most follow the same approach.

  1. Navigate to the site with the free bet offer you want to claim
  2. Take your time to read through the offer, with particular focus on the terms and conditions, which can usually be found through a small print link at the bottom of the offer advert
  3. Click on the Join Now or Sign Up button
  4. Complete the relevant identity details, including your name, address, email address, username and password.
  5. Where required, confirm your identity by uploading relevant e-documents such as a driving licence or a passport
  6. Choose your preferred banking method
  7. Make your first deposit. With most welcome free bet offers, the amount of your first deposit will determine the level of the bonus you receive
  8. Make your first bet, where required. Some new customer offers simply require you to make a deposit, while others will be triggered when you make your first bet
  9. Check that the bonus has been credited to your account

Types Of New Customer Offers

Betting BonusesAs you can imagine there are a number of different types of new customer offers offers. Some are more player friendly and some are more bookmaker friendly. The three types you’ll encounter are risk free, stake returned and stake not returned. Below you can take a look at each different type so you can get to grips with how they work and which to look our for.

Bet & Get

The most common form of new customer offer is the ‘Bet and Get’ offer. You will often see these aimed at new players and the basis of the deal is simple. Sign up to a new site, bet a certain amount and then receive a quoted figure in free bets. A typical case might be a ‘Bet £5 Get £10 offer’ in which you would bet £5 on a qualifying market and then get a £10 free bet in your account.

The main advantage of this type of offer is that it doesn’t require you to make a certain level of deposit, unlike a deposit match bonus, although similar terms and conditions will apply.

Risk Free Bets

Without wanting to sound obvious, risk free bets are exactly what they sound like – bets that ensure that you do not have to risk any of your money, but which also pay out should they prove to be winners. The only thing that you have to ensure is that you have money available in your online account, as you will need to pay for the original bet. Should your bet win, then you will receive the payout, but should your bet lose then the bookmaker will refund you the money that you initially placed. Therefore, there is no risk – you will break even with this type of bet at the very worst.

Risk free offers do not come about very often, as they are only usually offered to people when they make their first bet on a new account. They are also usually limited to a certain amount – usually £50 – but this is more than most recreational gamblers will place on a single bet. If you do bet more than this amount then you’ll only get the value of the advertised free bet returned. Well worth noting.

Enhanced Odds

An enhanced odds offer does exactly what it says on a tin. You will earn better odds on a certain market or event if you join up for one of these promotions. Enhanced odds offers are normally part of a signup bonus, but they may also be part of a loyalty program or a recurring bonus for a frequent user of a betting platform. They’re sometimes termed as enhanced odds or price increase, but they all mean the same thing. Essentially, the odds on a particular event will be increased, as will your potential winnings.

No Deposit Free Bet

Free bets with no deposit are effectively free money to wager with. J You don’t need to deposit funds to your account; just open a new account with a sportsbook and you’ll be given money to start betting with. The amount of free bet money with most no deposit free sports bets may be relatively low, beginning at roughly £5. When it comes to minimum odds and the sorts of bets you may place, there are certain guidelines to follow. In essence, there are two sorts of no deposit incentives: no deposit bonuses with no restrictions and no deposit bonuses with restrictions. The former is uncommon since it may be used on any sport of market, while the latter is limited to certain markets.

Stake Returned

Before going on to answer exactly what a stake returned bonus is, it is important that we understand what the term “stake” means by itself, and it really is a simple definition. Basically, the stake is the amount of money that a person originally places on a bet, so if you place £10 on a 3/1 bet, your stake will be £10 and anything you win will be classed as your winnings.

Now that you know what a stake is, you will have probably worked out what a stake returned free bet or new customer offer is. It is basically a free bet that you are allowed to make by the site – usually as an incentive to sign up with them and deposit money – that, should it turn out to be a winner, returns the stake as well as the winnings. This means that if, for example, you place that £10 bet on the 3/1 odds, you will receive £30 in winnings and the original £10 stake back, therefore meaning that you profit by £40.

Stake Not Returned

When you usually place a bet at a bookmaker, you will win the odds that you have been quoted for, so if you bet £10 on a horse with odds of 5/1, you will win £50. On top of this though, you will also be given back the original stake, therefore meaning that, in total, the bookmakers will hand over £60 to you – £50 profit of which is profit.

With stake not returned free bets/offers, the original stake that you would have had to place if it had been a normal bet is not given to you, therefore meaning that all you get is £50. Some would say that this is fair enough, as your original stake was, in effect, nothing, therefore why should the bookmakers be expected to pay you a stake that you never placed in the first place? Others, however, think that this is a bit of a cheat and that the free bets should work exactly like a regular bet would. At the end of the day it’s still a bonus just not quite as good for punters as a stake returned deal would be.

What are the Differences Between Stake Returned and Stake Not Returned Free Bets/Bonuses?

Just incase you’re still not sure…

The basics of this question are probably very easy for you to work out, as the difference is that a stake not returned offer basically means that, should the free bet you get credited turn out to be a winner, the bookmaker will only pay out the winnings and not give the stake to the punter as well. This obviously means that, at first glance, a stake returned bonus is a much better offer than a stake not returned.

You have to be careful when comparing offers though, as there are times when a stake not returned free bet from one site can be better than a stake returned free bet from another. This is because it is regularly the case that the former type of bet is for a larger amount – say £15 instead of £10 – and that the winnings therefore more than make up for the fact that the stake is not given to the winner as well. It might be easy to say that bookies offering stake not returned free offers are being tight with their money, but you really have to look at the deal objectively before jumping to any conclusions.

NOTE: deposits made using Skrill and Neteller are usually banned from claiming any type of free bet or welcome bonus. If you plan to use this method then read our Skrill bonuses or Neteller bonuses pages.

Types of Free Existing Customer Offers

While the focus of much of the sportsbook world is on attracting new customers, you will find that the best sportsbooks also offer a range of bonuses and promotions to regular players and customers. Here are some of the most common existing customer promotions you will find.

Prediction Competitions

One welcome innovation for sports betting fans is the rise of the prediction competition. In this type of promotion, which is usually open to all customers, you can put your betting skills to the test by predicting the outcome of a range of matches or events, with the winner often rewarded with free bets. Football prediction competitions are the most common, but you can find competitions associated with a variety of sports, including golf, US sports and tennis.

Bet and Get

Regular customers may also be able to claim Bet and Get offers of the type detailed above. Unlike the welcome bonus version of this promotion, the deal for regular players will usually be tied to a particular event or market, often to promote activity around the time of a major tournament, such as a World Cup or the Super Bowl. This type of promotion is therefore usually topical and short term, and so regularly checking the promotions page of your sportsbook can help you spot them in time.

Loyalty Programs

Unfortunately, loyalty programs are not as common for sports betting customers as they are in the casino sector. Still, there are some sportsbooks that will offer loyalty or reward schemes for regular customers. As with other forms of retail loyalty schemes, registered customers will receive points every time they use a site, and those points will eventually add up to rewards. These rewards are often in the form of free bets, and the further into the scheme you progress, the bigger the free bets and perks.

Odds Boost

As with the Bet and Get offers, sportsbooks sometimes make Odds Boost promotions available to regular players and just newcomers. And, as with the Bet and Get promotion, these will usually be aimed at particular events. For example, you might get boosted odds when you bet on a quoted accumulator or in the winners market of a big event such as the World Cup or Champions League final. Again, these are the type of promotions that are offered at short notice so you may have to move quickly to claim them.

Note: you can find the best existing customer offers in our latest betting promotions section.

How to Find the Best Free Bets: What to Look For

There are hundreds of free bet offers out there, most of them aimed at new customers, so it can sometimes be difficult to sort the good from the bad and the ugly. To help you navigate a successful course through the maze of free bet deals, here are some key things to look out for.

Size of Offer

Offer SizeObviously, the size of the free bet offer will be the first thing to catch your eye and one of the first factors to consider. Generally, you will want to claim the biggest free bet deal you can find, but bigger is not always better, at least, not if you only go by the headline figure. This figure will usually be the maximum amount of bonus that you can claim, but this may not be the most relevant factor.

For example, a £100 free bet bonus offer might sound better than a £50 deal. But almost all welcome bonuses will be based on a percentage match, so you need to know this figure before you can make a judgment. If the £100 maximum offer is a 50% match, you would need to deposit £200 to claim it, while if the £50 offer was a 200% deposit match, you’d only have to deposit £25 to get the maximum.

Type of Offer

Offer PayoutMost welcome bonuses will be deposit match offers of the type described above, though this is not always the case. In fact, some sportsbooks will give you a no deposit bonus, which is credited to your account simply for signing up. These bonuses are relatively rare, however, and will usually be small.

The key thing to look out for is whether the free bet offer requires you to simply make a deposit, or to make a bet before you can claim the offer. Some deposit match bonuses require you to go on and make a bet of the same amount as your deposit before claiming the free bet, while others are paid when you make your deposit. Both can be good offers, but the latter is less complicated than the former.

Terms & Conditions

EligibilityAlways check the terms and conditions of any bonus offer. In fact, this bears repeating. Always check the terms and conditions! The number one error that many punters make is to see a big headline figure free bet and dive right into registration and making a deposit and only then check the conditions.

The terms and conditions imposed by bookmakers on their free bet offers are not mere details. They will include a number of important rules and regulations that can significantly alter the apparent quality and value of a bonus offer, and some of these are detailed below. But the key thing to remember at this stage is that you should always, always read the terms and conditions.

Site Rating

ReputationFinally, this is something that punters also overlook. If a site does not cover the sports or markets that you are likely to want to bet on, or doesn’t suit your needs in terms of site design, banking options, customer service record or any other requirement, there is little upside to claiming a welcome bonus.

Some welcome bonuses require you to make an initial bet or subsequent deposits, and may even have wagering requirements that mean you have to use their site a number of times before claiming your bonus. If you wouldn’t ordinarily use a particular site, don’t sign up to it just to claim a bonus, because that is exactly what the bookmakers want you to do.

How to Use Betting Offers

Free BetsThere are a number of different ways that people like to use free bonuses and all of them have their merits. Most unseasoned gamblers will treat them as exactly what they are – something for nothing. For this reason they will bet on something with high odds and if it comes in, they will win a lot of money; if it doesn’t then no harm has been done.

Other people like to be a lot more careful with the way that they use their free bet and they will often play the system to ensure that they make a profit. This can be done by backing a result on one site and then laying the same result on a betting exchange site. This means that regardless of the result, they stand to make at least a small profit. In fact, it is possible to continue this betting practice long after you have used up your free bet, just as long as your mathematics is astute!

Getting access to free money is usually a simple task. All you need to do is register with a site offering this type of bet and then deposit enough money to activate the free bet offer, which is usually going to be no more than £50. When you are making the bet, ensure that you have checked the correct boxes – if there are any – to signify that you are using your free bet, otherwise it could be a costly mistake!

There’s no best way to use free bet offers. Some like to gamble it up and some like to play it safe. The choice is yours.

Pro’s & Con’s of Free Bet Offers

This type of sign up deal can seem generous and attractive on the surface and they certainly can provide a boost to your betting. But as with all bookmaker promotions, there are pros and cons.

Free Bet Pro’s

  • Easy to Claim – offers can usually be activated simply by making a deposit or a bet.
  • Sign up Incentive – the best offers can sometimes be a very strong incentive to sign up to a site.
  • Wide Use – The free bet can usually be wagered on a wide range of markets.
  • Good for Testing – A free bet can be a good option for checking out a new betting site.
  • Versatile – It is usually possible to split up your free bets into smaller bets.

Free Bet Con’s

  • Wagering Requirements – You often have to satisfy a wagering requirement of x10 or higher.
  • Terms and Conditions – these bonuses are simple in concept but come with strict conditions.
  • Low Stakes – most deals are generally aimed at low stakes punters.
  • Best Bonuses up Front – many sites focus only on bonuses for new, not regular customers.
  • Can’t Claim Stake – with a free bet, you can’t claim your stake back even if your bet is a winner.

Free Bet Terms & Conditions Explained

The terms and conditons attachched to betting bonuses are the single biggest con, or downside if you prefer, of these type of deals.

Although you should always check out each set of terms and conditions individually, there are some common rules that apply to many of these welcome bonus free bet offers, and it can save time if understand the concepts that underlie them.

Wagering Requirements

Offer PayoutOne of the biggest complaints that sports punters make against sportsbooks and other online gambling companies is the use of wagering requirements, sometimes known as turnover or playthrough rules.

A wagering requirement is a rule that demands you wager the full amount of your bonus and deposit a set number of times before you can make a withdrawal. This can be as low as x5 or all the way up to x40. And it can make a huge difference to a bonus offer. A deposit match bonus of up to £100 may not appear so attractive once you realize you have to wager that £100 forty times before you make a withdrawal!

The good news for sports punters is that wagering requirements are far more common with online casino sites than with sportsbook operators, and when sportsbooks do apply this rule, the wagering figure is usually relatively low. Still, it is important to look out for the wagering requirement before claiming any bonus as this can be a nasty surprise if you aren’t aware of it.

Time Limits

Time LimitAnother type of rule that can catch punters out involves time limits. It isn’t unreasonable that sportsbooks would put a time limit on how long you have to claim a bonus. Most customer offers, from supermarkets to car dealerships, have a time limit.

What punters may not be aware of is that sportsbooks are likely to add time limits for each stage of the bonus claiming process. For instance, there may be time limits applied to the period between registering for a new account and claiming the bonus. If the bonus requires you to make a bet, there may be a certain length of time within which you have to do this, and there are usually time limits on using the free bets that you claim. If you miss the time limit – which can sometimes be as short as seven days – your free bets will no longer be valid, which is obviously frustrating.

Bet Limits

Betting LimitsWhen you claim a free bet offer, you may not immediately realise that there will be limits applied to how this free bet is used. For instance, the free bet might only be applicable to selections over a certain price, perhaps 1.5 or Evens. Other bet limits can stipulate that you have to use the free bet in an accumulator or that you can’t do so. You may be unable to use your free bet on certain markets, sports or tournaments, particularly if the offer is tied to an ongoing high-profile event.

If your free bet offer requires you to first make a standard real money bet, then there will almost certainly be bet limits. This bet, which is known as the ‘qualifying bet’ will usually be restricted in terms of odds level as bookmakers don’t want new customers to wager on very short-priced selections.

Finally, you may find that your free bet offer can only win you a set maximum amount. This is arguably the most frustrating rule to miss as it can mean that a big win turns out to be only a medium-sized win.

Individual Player Limits

Player LimitsAll free bets will be restricted to customers who are of legal age and status, which in most cases means being aged 18 or over and resident in the country or countries where the free bet applies.

It is also standard for these bonuses to be restricted to new customers and to one bonus per individual. And as you will find in the list of terms and conditions at most sportsbooks, there are several rules outlining the rights of the sportsbook to withdraw a bonus if they feel the bonuses are being manipulated, even if a customer has not broken any other rules. It is important to look out for these limits and conditions, particularly if you are intending to claim more than one free bet from different sites.

Free Bet Offers FAQs

Most common questions...

Are Free Bets Really Free?

Usually you will have to place a trigger bet in real money to activate a free bet with online bookmakers. As a result some consider free bets are not really free however once triggered they most certainly are free to place with the chance to win real money.

Can you withdraw free bets?

Free bets themselves can not be withdrawn from your betting account however with the vast majority of offers any winnings from free bets can be withdrawn instantly.

How long do new customer free bets last?

The time limit on new customer free bets varies, but usually, you will be required to use your free bets within 7 days. Some offers allw for 30 days but this is less common.

How many free bets can I claim?

A free bet welcome offer for new customers will only be available to use once per person per household, but many sportsbooks will offer subsequent free bets for regular customers.

What can I use my new customer offers on?

Some free bet offers are restricted to certain sports or markets, but most new customer free bets can be used across a variety of markets on pretty much anything you want.

How do I use my bookmaker free bet?

Once the free bet is in your betting account, you will be able to use it by finding the market you want to bet on, then by clicking ‘Use Free Bet’ or equivalent as an option on your betting slip.

What bets offer free bets?

The vast majority of bets that offer free bets will be the first bet you place after opening an account with a new betting site. You’ll have to place a certain amount as a first bet, usually at a specified minimum odds, to trigger your free bet.

Can you cash out on a free bet?

The general rule is that you can’t cash out on a free bet, but there are exceptions so you should always read through the terms and conditions of individual offers before placing the bet so you know where you stand.