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How To Request Odds on an Unlisted Market?

Ever been thinking about a football match, boxing bout or tennis tournament and come up with a truly inspired bet that you think is bound to be a winner? If the answer’s yes, you’ll probably also have run across the disappointment of heading to an online bookmaker’s site and finding that your desired bet isn’t available.

Good news! It’s now possible to request odds from a number of different bookmakers on markets not actually listed on their sites or through their apps.

2 Ways to Request Odds from Online Bookmakers

The number of online bookmakers who will now price up different unlisted markets for their customers is increasing but it is certainly not the case that all betting companies will accommodate punters in this way.

Of those companies which do, a couple have highly publicised promotions related to pricing up requested markets and others simply allow punters to make requests on a case by case basis. Let’s first take a look at those bookies with specific odds request promotions before then moving on to the others.

#1 – William Hill ‘#YourOdds’

Your Odds William HillThe other major online bookmaker to run a specific odds requesting promotion is William Hill. Their offering in this area is named ‘#YourOdds’ and as that name suggests is a largely Twitter based promotion.

Punters who would like William Hill to price up an unlisted market need to tweet @WilliamHill with the bet they would like to place and the hashtag #YourOdds.

The bookmaker make a point of claiming that they attempt to price up as many requested markets as they can, and place the bets within a special #YourOdds section for each event. There are certain events which William Hill flag up as #YourOdds priorities and for these, the vast majority of requests will be priced up successfully. Punters are free, however, to request odds on markets related to any events they like.

Use #YourOdds To Request Odds & Bet £10 get £30 free bet at Will Hill!

New customers only, 18+, T&C's apply.

#2 – Other (Less Good) Options

Whilst Sky Bet and William Hill are currently the only two major bookmakers to run specific odds requesting promotions, three others in the shape of Betvictor, Paddy Power and Coral do occasionally and more quietly offer a similar service to their customers.

Betvictor, for example, include within their help section the following quote:

‘If you are unable to find your bet then please contact a host through either chat or email and they can contact a Trader on your behalf. If the Trader is able to offer you a price we will get back to you as soon as possible with the details.’

In a similar vein, meanwhile, Paddy Power make it known through their own help centre that:

‘If you can think of something that we haven’t listed on site that might be worth a punt, you can contact us on social media by tweeting @AskPaddyPower. Alternatively, you can ask for a price via Live Help or email SMPriceRequests@paddypower.com. We’ll offer you a price on virtually anything, so no matter how crazy you think it might be, drop us a line and we’ll take a look.’

Finally… Coral have also been known on occasion to price up previously unlisted markets when asked to by a customer over Twitter. On many occasions, the company will reply to such requests with a polite – if somewhat short – message stating that they cannot offer odds, but will sometimes make an exception.

The best way to get a price from Coral is via their Twitter account @Coral

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the Cheeky Punter
The Cheeky Punter is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has worked for a number of top bookmakers including Ladbrokes, William Hill and Coral. He's also written for a number of leading news outlets including the Guardian, i (newspaper) and Soccer Lens. More about him here.