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William Hill Review

Review of William Hill

Editors Note:
William Hill are one of the most well known high street bookmakers and in this review we’ll be telling you just why their online service scores so highly when compared to other bookmakers.

It’s not going to come as a shock to anyone that I personally rate William Hill as one of the best online betting sites. They’ve got a powerhouse reputation from their high-street days and their online product delivers.

It doesn’t matter what device you’re using Will Hill on you won’t be disappointed. They’ve got a huge range of markets, top live streaming service, in-play betting and some really quick and easy to use banking options (withdrawals are always processed quickly).

There’s a first rate bonus on offer to all customers who sign up for a brand new William Hill account as well in the form of a bet £10 get £30 bonus offer.

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Review Ratings

Use the links to navigate our review.

Licensing & Safety

Flawless reputation
How safe is Will Hill?
  • UKGC license
  • Gibraltar Commission license
  • Founded in 1934
  • 100% safe & secure
T&C's apply, 18+, New customers only.

William Hill is licensed by the Gibraltar government, under the Gambling Act 2005 and have a license to operate in the UK from the UK Gambling Commission.

Two organizations therefore cover the regulation of the activities of William Hill and provisions are put in place by both to ensure:

These licenses ensure that:

  • All minors under the age of 18 are unable to access any gambling activities conducted on this site.
  • All bets are treated fairly and all acts by the company are fair and transparent.
  • Any person developing a gambling problem is assisted in the best way that the company can.

You don’t get much better when it comes to a reputation for providing a fair gambling environment with William Hill. They’ve been serving punters since 1934 for gods sake! Bottom line here… don’t worry about getting paid out on winning bets or how safe your account balance is, William Hill are rock solid.

Deposits & Withdrawals

Crazy number of options
Will I get paid?
  • Quick deposits
  • Fast withdrawals
  • Same day payouts available
  • No fee’s charged
T&C's apply, 18+, New customers only.
Method Fee Time Scale Deposit Withdraw Limit
Visa/Visa Debit £0 Instant £10 – £250,000
Mastercard £0 Instant £10 – £250,000
Maestro £0 Instant £10 – £250,000
Laser £0 Instant £10 – £250,000
Neteller £0 Instant £10 – £100,000
Moneybookers £0 Instant £10 – £80,000
PayPal £0 Instant £10 – £20,000
InstaDebit £0 Instant £5 – £10,000
Click2Pay £0 Instant £10 – £10,000
UKash £0 Instant £10 – £500
PaySafeCard £0 Instant £5 – £10,000
Bank Wire £0 3-5 Days £25 – £100,000
Cheque £0 Up to 10 days £25 – £100,000
Quick Cash £0 Instant £10 – £5,000
Postal Orders £0 Instant £25 – £100,000
ClickandBuy £0 Instant £10 – £10,000
Web Money £0 Instant £5 – £10,000
Przelewy24 £0 Instant £5 – £10,000
Sofortuberweisung £0 Instant £5 – £10,000
Giropay £0 Instant £5 – £10,000
Nordea £0 Instant £5 – £10,000
Abaqoos £0 Instant £5 – £10,000
iDeal £0 Instant £5 – £10,000
Montea.ru £0 Instant £5 – £10,000
POLi £0 Instant £5 – £10,000
Euteller £0 Instant £5 – £10,000
Speedcard £0 Instant £5 – £10,000
Fundsend £0 Instant £5 – £10,000
eKonto £0 Instant £5 – £10,000
Boleto Bancario £0 Instant £5 – £10,000
eWire £0 Instant £5 – £10,000
EPS £0 Instant £5 – £10,000
Multibanco £0 Instant £5 – £10,000
Linea Abierta £0 Instant £5 – £10,000
Bank Link £0 Instant £5 – £10,000
Teleingreso £0 Instant £5 – £10,000
Gluepay £0 Instant £5 – £10,000
Cash U £0 Instant £5 – £10,000
Mistercard £0 Instant £5 – £10,000
UseMyBank £0 Instant £5 – £10,000

Markets & Odds

Great depth of markets
What sports are offered?
  • 30+ sports
  • Competitive prices throughout
  • Live betting
  • Live streaming
T&C's apply, 18+, New customers only.

Our review will now look at the markets offered and the live betting suite.

William Hill are the UK’s most prominent chain of bookmakers in High Streets across the country and they’re also one of the biggest names in the online world. This massive exposure means that they have to offer a huge amount of different markets in order to keep their massive customer base happy. The markets offered by William Hill online include:

  • American Football
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • eSports
  • Football
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Lottery
  • MMA
  • Motor Racing
  • Motorbikes
  • Politics
  • Rugby
  • Snooker
  • Tennis
  • TV
  • UFC
  • Virtual Betting
  • Volleyball
  • Winter Sports

It is clear to see the William Hill has one of the largest selections of different markets currently available. This means that the site is perfect for those who like to bet on a variety of different sports but who don’t want the hassle of using lots of different online bookmakers.

It’s also important to point out that they’ve got hundreds of different bets per event available. When you compare this to other reviewed bookmakers you’ll see many have 30-40 markets per event where as William Hill are more in the 80-110 range.

In-Play Betting

Lives streaming alongside betting
Is live betting offered?
  • Live betting with cash out
  • Live streaming (multiple sports)
  • Scores & stats
  • Event sorting system
T&C's apply, 18+, New customers only.

The in-play option offered by William Hill is regarding as one of the best online and it has a huge number of different markets available as well as live scores and even the chance to view various games streamed live alongside real time odds.

In game stats are available and detailed which is a big plus – many bookmakers don’t offer or struggle with this feature.

William Hill Live Betting

The section is found by clicking on the “In-Play Betting” tab just under all of the sport options and once you click, you will find a highly intuitive and informative page with all of the latest in-play options. The details found include the current odds – which change on an incredibly regular basis – as well as the current score and game stats, which are updated instantly and if the game is being shown live a live stream as well.

Live Streaming at William Hill…

William Hill are one of only a select few online bookmakers who now offer live streams of sporting events to their customers. To watch their live streams, horse racing excluded, you need a funded betting account or to have placed a bet within the last 24 hour period.

To watch horse racing at William Hill you need to have bet a minimum of £1 on the race, a 50p e/w bet would qualify.

Basketball, Football, Cricket and Tennis are the main live sports you’ll be able to view, and live UK and Irish Horse Racing of course, but other more obscure sports are also available. To see the full schedule visit https://www.williamhill.com and click ‘WHTV Schedule’.

William Hill TVAlternatively you can tell which events are being live streamed by looking out for the WHTV (William Hill TV) logo which is found next to the primary event market.

Overall it’s one of the better live sections and one of the only ones around to rival that on offer from Bet365 (who are widely considered to have the best offering in this department).

It’s important to note that live betting via the William Hill app mirrors the desktop options so you don’t lose out by using a particular device – it’s a thumbs up from us.

Welcome Bonus

Bet £10 bet £30
New Customer Offer
  • Use promo code: P30
  • Bet £10 at 1.20 (1/5)
  • Release 3x £10 free bets
  • Withdraw free bet winnings
T&C's apply, 18+, New customers only.

So we’ve established that the William Hill run a pretty tight ship but what about the bonus on offer to new players?

As a new customer you can claim a £30 William Hill free bet bonus when you join. It’s one bonus per household only and it works in very much the same was as the majority of free bet bonuses work. Follow the short guide below to claim it right now:

  1. Visit the William Hill homepage by clicking here! (Link opens in new window).
  2. Click the green ‘Join Now’ button in the top right hand corner of the screen.
  3. Fill out the required details and choose a new username and password. Make sure you use promo code P30 when signing up!
  4. Log into your new William Hill account and make a deposit of at least £10.
  5. Now place a bet on any market on the William Hill website which has odds of 1/5 (1.20) or better. Once your bet is placed you’ll release the free £30 bets into your account, you can then use this to bet anything you want!

Click here to get £30 bonus at WilliamHill.com!

T&C's apply, 18+, New customers only.

Overall Review

Here’s our overall take on things…
Our Verdict of William Hill
One of the best most trusted bookies
Our Rating for:
William Hill

We give every single bookmaker we review a grade between 0 and 5 stars. This grade is to show users how safe and secure the site is as well as gives them an indication as to which we recommended as the best out there.

You’ve probably already noticed (at the top of this review page) that we’ve given William Hill a 4.5 star rating. It’s the second best rating we dish out behind 5 stars so firstly you’d be right to assume that we rate William Hill pretty highly.

They are one of the more cutting edge online bookmakers with live streaming available to users and live betting as well. Their diversity when it comes to odds and markets is good and they’ve got a great reputation in the gambling community world wide.

The only reason they don’t make the 5 star grade for us right now is due to the fact that there are better bookmakers out there when it comes to the generosity of odds on offer and the promotions that are running.

William Hill run a tight, no risk, bookies but it’s often the case that better odds can be found elsewhere. However we’re confident you could quite easily use Will Hill as your only bookmaker and you’d be more than happy with the service provided.

T&C's apply, 18+, New customers only.

User Reviews

What actual customers are saying…
  • Arkley217
    August 22, 2018

    It might be a bit weird but I don’t like giving betting sites my card details so being able to use PayPal with William Hill is a massive plus for me. It doesn’t take nearly as long for withdrawn funds to go back into my PayPal account as it has with other payment methods and I’ve never been asked for ID or anything like that.

    That’s the main reason that I rate William Hill more highly than other sites I’ve used, but their odds are pretty good too and certainly don’t seem any shorter than the odds I’ve got from other bookies.

  • DeanP27
    August 31, 2018

    Odds are so much better on the app than they are in the shops. No idea why this would be the case but I’ve been to Hills down the front street for the last time – not getting ripped off by them when I can flick my phone on and get much bigger prices.

    Pretty annoying though… surely the same company should be giving the same prices to everyone?

  • Jamie
    October 10, 2018

    Can’t really fault Hills but the odds online are always way better than down the shop so keep that in mind before you put your bets on. No idea why lyk but check it for yourself, it’s always different.

  • Andy Wain
    November 6, 2018

    I’m happy to give William Hill 4/5 rating. They’ve got the best acca insurane of any bookie and obviously have been around for donkeys so you know they are reliable.

    Website probably isn’t as good as some of the others but doesn’t bother me, am used to it, and wouldn’t keep my money anywhere else now. Only other bookmaker I bother with is Bet365 but don’t use that account as much as I used to.

  • norma
    April 8, 2019

    Very nice place to visit, welcome cup of tea & friendly staff.

  • JimmyMac
    May 28, 2019

    Not too happy with Hills at the moment. I had £10 on MVG to score the most 180s in the Premier League final last week and the bet ended up getting voided because of what support said was an ‘odds error’. It’s not my fault if they list odds that are too high and punters take advantage.

    It’s the first time this has ever happened to me so I’m willing to give the benefit of the doubt but if it happens again I’ll be looking elsewhere.

Post Your Review

Star Rating Out of 5

William Hill FAQ

Does William Hill give free bets?

Yes, the William Hill free bet offer currently rewards all new customers with £30 in free bets when they place a £10 bet on any market with minimum odds of 1.20 (1/5) or higher – full T&C’s apply, 18+.

Does William Hill have best odds guaranteed?

William Hill has best odds guaranteed promotions running on both horse racing and greyhound racing plus you can watch live streams of any horse race you’ve bet £1 or more on for free via their site or app.

Do William Hill run acca insurance?

No William Hill don’t currently offer accumulator insurance to their customers. Check out this list of betting sites with acca insurance if that’s essential to you as a customer.

How long do withdrawals take at William Hill?

It depends on what method you use to make your withdrawal with the quickest being PayPal or debit card (usually processed within 24 hours). All deposits, except bank transfers, are instant.

Does William Hill take paypal?

William Hill is happy to accept PayPal for both deposits and withdrawals from their customers and we actually rank them as one of the best PayPal betting sites (number 4 in our top 10 list).

Author: David Lenton

David Lenton
David 'the Cheeky Punter' Lenton is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has also worked for a number of top bookmakers including Bet365, Ladbrokes, William Hill and Coral. With such a long time spent dedicated to the gambling industry no one is better placed when it comes to advising punters. Follow on Twitter @thecheekypunter