Unbiased Betting Reviews

Last Updated: January 5, 2022

It’s here, in the betting reviews section, where I get my say on the best and worst bookmakers the web has to offer (just scroll down to see how bad it gets).

Each bookmaker has been given a star rating which represents the quality of service on offer, their reputation, whether they pay out on winning bets and what kind of bonuses and promotions are on offer.

5 | 5
  • Bet £10 get £50 free bets
  • Worlds most popular bookmaker.
  • Best for live streaming & in-play.
Open Account Offer ,Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
5 | 5
  • Bet £5 get £30
  • Best football odds.
  • Best odds guaranteed on racing.
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs Apply. begambleaware.org | Please gamble responsibly
William Hill
4.5 | 5
  • Bet £10 get £30
  • Trusted UK bookmaker.
  • Live streaming on WHTV.
New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. T&C's apply.
4.5 | 5
  • Bet £5 get £20
  • Long standing reputation.
  • Recently revamped app.
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
Paddy Power
4.5 | 5
  • Bet £20 Get It Back If It Loses
  • Tons of weekly offers / promo’s.
  • Ireland’s top bookmaker.
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
4.5 | 5
  • Bet £10 get £30 + £10 casino
  • Newest high scoring site.
  • Unique promotions & deals
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.
4 | 5
  • Bet £10 get £60
  • Most football promotions.
  • Best for virtual sports.
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
4 | 5
  • Bet £5 get £20
  • One of most well known in UK.
  • Daily odds boosts.
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
4 | 5
  • £40 welcome offer + £10 casino
  • Great for live streaming.
  • Actually care about their customers.
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: all sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&Cs apply #AD.
3.5 | 5
  • £100 free bet bundle
  • World’s best betting exchange.
  • One of the biggest bonus deals.
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
3.5 | 5
  • Bet £10 get £20
  • Trying to up their game.
  • Need better offers & promo’s.
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply.
3 | 5
  • Up to £10 risk free bet
  • Only tote betting offered.
  • Very limited usefulness.
2.5 | 5
  • No current welcome bonus
  • No longer serve UK market.
  • Only good for Asia.
T&C's apply, 18+, begambleaware.org.
2.5 | 5
  • Up To £1,000 Cash Back
  • A distant second to Betfair.
  • Dated platform, poor software.
Up to £1,000 commission back at the end of the first 30 days as withdrawable funds. Standard 5% commission rate applies. Not available to API, RDT or Trading Tool customers. 18+. T&C's apply.
2.5 | 5
  • 50% Extra Up To £50
  • Awful bonus wagering requirements.
  • Little reason to join.
T&C’s apply – 18+
2.5 | 5
  • £30 Risk Free Bet
  • Not at same level as big players.
  • Poor site & app quality.
T&C’s apply – 18+
2 | 5
  • No sign up offer!
  • Horrible site & interfact.
  • Little or no reason to join.
T&C’s apply – 18+
2 | 5
  • No welcome offer!
  • Missing key features (streaming).
  • Loyal customers not rewarded.
T&C’s apply – 18+
Bet At Home
2 | 5
  • No welcome offer!
  • Bad rep with punters.
  • Problems with payouts.
T&C’s apply – 18+
2 | 5
  • £15 Back Up Bet
  • Very poor opening bonus.
  • Multiple player complaints.
T&C’s apply – 18+
1.5 | 5
  • £28 Bonus Token
  • Shocking wagering requirements on bonus.
  • Poor site & app.
T&C’s apply – 18+
1.5 | 5
  • Up to £30 free bets
  • Limit accounts quickly.
  • Borderline scammy.
T&C’s apply – 18+
1 | 5
  • No welcome bonus.
  • Below par website & app.
  • Nothing to recommend.
T&C’s apply – 18+
Sky Bet
1 | 5
  • Bet £5 get £10
  • Questionable owndership.
  • Question marks over financials.
First single & E/W bet only. Odds of 1/1 or greater. 1 x £10 bet token. Free bet stakes not included in returns. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further T&C's apply. 18+. Begambleaware.og.
1 | 5
  • No bonus deal.
  • One of the worst we’ve ever reviewed.
  • Down right amateurish.
T&C’s apply – 18+
0.5 | 5
  • £10 back up bet.
  • Tiny, low value, welcome offer.
  • Reputation for ripping off players.
T&C’s apply – 18+
0.5 | 5
  • Scammy welcome bonus.
  • Shocking wagering requirements.
  • Poor reputation among players.
T&C’s apply – 18+

Betting Review Ratings Explained

– The best of the best – any site which gets a 5 star rating really is the cream of the crop.

– Any online bookmaker with a 4.5 star score is a top quality place to bet online but isn’t quite as good as the absolute best online bookies.

– The 4 star grade is applied to quality online bookmakers who’ve just got a couple of small issues with their site or reputation.

– Good sites which pose little if any risk to player funds and have a solid reputation but lack the features to be rated higher.

– Decent for placing online wagers but often lacking in features, promotions and bonuses.

– Again OK sites but completely lacking in features promotions and bonuses.

Sites which have a good reputation but have been known to mess around with player funds in the past and cut off winning punters quickly.

(or below) Total scam sites which should never be used ever, avoid at all costs.

Online bookmakers which aren’t listed above – whilst every effort is made to keep the list above up to date obviously I can’t list every single gambling site in creation. If you’ve come across a site which isn’t on the list then my advice is to avoid it. All the top rated online bookmakers are included in the list and anything that’s worth a B rating or higher is already on there.

There’s little reason to bet with anyone who doesn’t have an A or at least a B rating so if the bookie you are thinking of joining isn’t listed it’s a good idea to give it a miss.

Note: If you think there is a mistake with the online betting reviews list above or want me to add a site to the list based on your own personal experience then don’t hesitate to drop an email. You can do this via the about CheekyPunter.com page.

Online Sports Gambling: An Unclean Industry

ScamWhilst the majority of bookmakers are licensed in some part of the world the industry is by no means a clean one. It’s just far too easy for anyone to set up their own online site and start taking real money bets from punters.

In fact you can get your hands on a skin or white label if you prefer for as little as £10,000 and with it comes everything you need to start taking bets from punters no matter who you are or where you are in the world. On top of these unregulated and unlicensed sites you’ve also got the ones who are prepared to pay massive fixed sums of cash to website owners to promote them and most webmasters will cash in on these fixed sums without a single second of thought for the punters they are misguiding. Basically they’ll publish biased reviews on purpose.

All things considered it isn’t a particularly well regulated industry but that doesn’t mean there aren’t legitimate options where your cash is safe and you know you’ll get paid out on any winning bets. Here at CheekyPunter.com I’ve come up with a rating guide for bookmakers across the web. If you stick to the sites that that have A ratings to then you can be confident you’re cash is safe and you’re in a regulated and licensed environment.

Why Should You Trust The CheekyPunter.com Betting Reviews?

I know that there are a whole load of websites out there that are providing some form of reviews or ratings for different bookmakers. I already mentioned earlier that a host of websites will simply provide the best grades to the highest bidder and one of the main reasons you can trust the Cheeky Punter ratings is that I promise we’ll never accept payment in exchange for any rating listed on the website.

A Note From The Cheeky Punter (aka David):

The ratings which are listed on CheekyPunter.com have been put together by me the editor of the site. Previously my name and identity was listed on the about page but because of the unscrupulous nature of some of the companies reviewed on this site I’ve been forced to remove those details to protect myself.

I’ve been part of the online gambling industry for over 10 years now. I’ve bet sports online for that entire time and I’ve played online poker as a professional as well. Since 2006 I’ve bet with too many different online bookmakers to count and I know what it takes for any particular site to achieve any A type of rating.

It’s my promise to you that I won’t ever recommend any sites which I wouldn’t be prepared to use myself. I do still bet sports online and if I won’t bet there you shouldn’t either.

Do The CheekyPunter.com Ratings Differ From Others Online?

Cheeky Punter RatingsYes the ratings you will read at CheekyPunter.com do differ from others you will find online. As mentioned some websites change their ratings based on payments which I don’t. My ratings are based on my experiences (as a long time online gambler) as well as news stories and player complaints received via email.

Now just because I’ve suggested that some portals do take payments from marketing teams to improve their ratings that doesn’t mean that all of them do and this isn’t the only honest place you’ll find reviews of bookmakers. What I saying is you can trust the ratings I give you and if you have a problem with any of the recommended options on this page then please get in touch via the contact page to tell me more.

You’re probably wondering if I make money from the bookies recommended here… and the answer to that question is yes. CheekyPunter.com is run to make a profit but I pride myself on being an honest voice in the industry and somewhere that players can come to find unbiased recommendations. I do still got to feed the family though.

You might also find that other info sites choose to list bookmakers which haven’t been listed on Cheeky Punter. This is a UK portal and I don’t put much emphasis on sites which accept customers from the USA. Many online bookies based in the states are currently tied up with ongoing investigations from the Department of Justice (DOJ) and there’s no way on this earth I’m ever going to advise you to bet with them. My main interest is helping punters from the UK and Europe to find the best betting sites possible where their money will be safe and they’ll get paid out on winning wagers.

Note:Check out the mobile apps section for different app reviews such as the Betfred app.