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Ladbrokes Review

Review of Ladbrokes

Editors Note:
Ladbrokes have one of the biggest names in UK bookmaking and in this review we’ll take a look at why they’ve been a success for so long and how they compare to other online bookmakers.

Like most seasoned punters, I’ve held a Ladbrokes betting account for a number of years. I’ve used both their betting shops and online site on too many occasions to count and am happy to report I’ve never had a problem getting paid out on winning bets or keeping money on the site.

As a company they are constantly improving their app and site ad the most recent version of both platforms is as good as any competing bookies.

Ladbrokes are strong when it comes to long term value, thanks to their regular promotions, and new customers can bag a bet £5 get £20 in free bets bonus if they sign up.

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Review Ratings

Use the links to navigate our review.

Licensing & Safety

Flawless reputation
How safe is Ladbrokes?
  • UKGC license
  • Gibraltar Commissioner license
  • Founded in 1886
  • 100% secure & safe
T&C's apply, 18+, New customers only.

Ladbrokes is regulated and licensed by the Licensing Authority of Gibraltar, under the Gambling Act 2005 and by the UK Gambling Commission. The licenses granted to the company are numbers 010, 012 and 044, although these also cover the other gambling enterprises run by Ladbrokes, such as their online casino as well.

The rules set down in their licensing agreements mean that Ladbrokes must:

  • Ensure that anyone suffering from problems relating to gambling through the use of their site is given proper guidance and help.
  • Ensure that all patrons of the site are treated fairly and that their service is transparent.
  • Make sure that anyone under the legal age to gamble is unable to use the site.

In 2016 Ladbrokes merged with Coral to form the Ladbrokes Coral Group which was then bought out by GVC Holdings. GVC are a publicly traded company, with thousands of employees and millions in revnue each year. Bottom line here… Ladbrokes are solid financially meaning punters funds and payouts are not at risk on the platform.

Deposits & Withdrawals

Crazy number of options
Will I get paid?
  • Quick deposits
  • Fast withdrawals
  • Credit & debit cards
  • eWallets & bank transfers
T&C's apply, 18+, New customers only.
Method Fee Time Scale Deposit Withdraw Limit
Visa/Visa Debit £0 Instant £5 – ?
Mastercard £0 Instant £5 – ?
Laser £0 Instant £5 – ?
Maestro £0 Instant £5 – ?
Switch £0 Instant £5 – ?
Solo £0 Instant £5 – ?
Paysafecard £0 Instant £5 – ?
Skrill £0 Instant £5 – ?
Neteller £0 Instant £10 – ?
PayPal £0 Instant £5 – ?
Sofort £0 Instant £10 – ?
Giropay £0 Instant £10 – ?
Sofort £0 Instant £10 – ?
iDeal £0 Instant £10 – ?
Trustly £0 Instant £10 – ?
Entropay £0 Instant £10 – ?
EPS £0 Instant £10 – ?
Cash In Store £0 Instant £5 – ?
Bank Transfer £0 1-5 days £5 – ?

Markets & Odds

Great depth of markets
What sports are offered?
  • 35+ sports offered
  • Multiple bets per event
  • Live betting service
  • Live streaming
T&C's apply, 18+, New customers only.

Aside from William Hill, you are unlikely to encounter a better known bookmakers throughout the United Kingdom than Ladbrokes, as they have been trading on High Streets throughout the country for many years – over 25 in fact. Their experience in the field has allowed them to build up an impressive number of different sport markets for customers to bet on, those available online are:

  • Aussie Rules
  • Badminton
  • Baseball
  • Basketball
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • Esports
  • F1
  • Football
  • Futsal
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Motor Cycling
  • Motor Sports
  • Movies
  • Music
  • Netball
  • NFL
  • Politics
  • Rugby
  • Snooker
  • Specials
  • Speedway
  • Tennis
  • TV / Entertainment
  • Virtual Sports
  • Volleyball

As can be seen, the selection of markets provided by Ladbrokes is second to none, as they have all of the major sports, plus a huge amount of lesser known ones as well. For those looking to bet on things other than sport, they also offer markets for politics, television programs – for shows like The X Factor – and many other obscure choices.

In-Play Betting

Betting alongside streaming
Is live betting offered?
  • In-play betting with streaming
  • Stats, scores & graphics
  • Available on all devices
  • Multiple markets per event
T&C's apply, 18+, New customers only.

The in-play system offered by Ladbrokes also reviews well, a wide range of events are offered, there are plenty of markets per event and game stats as well as live scores are available to punters. On top of that they’ve also got live streaming across a number of sports including horse racing, football, tennis and cricket.

In-Play Betting

The live interface is completely intuitive and upon clicking on the tab (found at the top, named ‘In-play & Streaming’), you will be taken to a page that displays all of the major events that are happening at that time. Simply click on one and you will see all of the different odds, game stats and if available the option to stream live. Be quick though if you see a price that you like – the odds are changing constantly as the event ebbs and flows.

When you compare the Ladbrokes in-play betting section to in-play and streaming leaders Bet365 you’ll find very little difference and no shortage of features. However there’s definitely move live streaming at Bet365 and in-play odds are more generous so we’ve marked Laddies down on this.

It’s also a tad annoying that there’s no sorting option for events – it’s better to be able to pin some markets to the top of the screen so you can follow them.

Live Streaming at Ladbrokes…

To access most live streams Ladbrokes are currently showing you need to log into your account and as long as it’s got money in it or has had money in during the last 24 hours you’ll get access.

Horse Racing is the exception here. To watch horse races you’ll need to have a bet on the race. Currently it’s a 50p each way bet or £1 bet on any other market to watch live (note: expect a stream delay of up to 10 seconds).

Streaming IconTo find out what events are shown just access the in-play section of the app or website and look out for the TV icon listed next to any market. If you see that then a live stream is available. Geo restrictions apply here so you’ll need to log in to get the correct listings.

Welcome Bonus

Bet £5 bet £20
New Customer Offer
  • 400% bonus deal
  • Paid in 4x £5 free bets
  • Min odds 1/2 (1.50)
  • Withdraw free bet winnings
T&C's apply, 18+, New customers only.

Ladbrokes have got a bet £5 get £20 in free bets deal for anyone who creates a new account with them right now. The matched free bet is easy to claim and in a matter of minutes you can have it released and ready to use. Find out how to claim the Ladbrokes free bet below:

  1. Click this EXCLUSIVE bonus link to claim the offer! (opens in new browser tab)
  2. Click either the green ‘Bet Now’ button or the ‘Open Account’ button.
  3. Register your new account by filling out the required fields on the form.
  4. Use bonus code: 20FREE
  5. Use your new username and password to log into your account. Go to the ‘My Account’ section and deposit £5 or more.
  6. Place a £5 wager on any market at Ladbrokes and as long as the odds are 1.50 or higher then you’ll get 4 x £5 free bets as a bonus.

Bet £5 get £20 in free bets at Ladbrokes!

T&C's apply, 18+, New customers only.

Overall Review

Here’s our overall take on things…
Our Verdict of Ladbrokes
A quality option for punters
Our Rating for:

After conducting our Ladbrokes review we’ve decided to give them a 4 out of 5 star rating. Considering only a 4.5 or 5 are higher it’s a pretty darn good effort from Laddies.

First and foremost you can’t deny their reputation and experience in the gambling industry. They’ve been a major player for many years and have always looked after the punters who wager with them. You can rest assured in the knowledge that your funds are protected at Ladbrokes and that you’ll get paid out on all winning wagers you make. 4.5 star bookmakers are defined in our review section as bookmakers who are quality but have a small issue with their site or reputation.

In terms of reputation, safety and security all boxes are ticked at Ladbrokes but we’re just not happy with the amount and quality of regular promotions they run. The long term value, after the £20 free bet offer, just isn’t there right now and until they ramp it up we’ll had to peg them back a little.

Overall though there’s a wide selection of markets to bet on, a 400% free bet welcome bonus and a rock solid reputation. Ladbrokes are a solid choice and worthy of their 4 star review rating.

T&C's apply, 18+, New customers only.

User Reviews

What actual customers are saying…
  • Graham J.
    August 23, 2018

    Ladbrokes show awful double standards when it comes to how they treat punters. I signed up to their site and made a deposit, which immediately left my bank account and was available to bet with.

    When I later went to withdraw some funds, though, it was a completely different story. I got told in really blunt fashion that I had to prove I was who I said I was, and to do so needed to scan certain ID documents and email them over to Ladbrokes.

    This was a right pain in the neck but I wanted to get the money which was rightfully mine, so obviously I made the effort and did. Then, it still took them fully five days to process the paperwork and to authorise my withdrawal – a far cry from the five seconds it took them to take my money initially! Clearly Ladbrokes welcome you with open arms when you’re giving them money but look to make it as tough as possible to take any back.

    Cheeky Punter’s reply: totally get your frustration here Graham but since 2017 this has been the law. All bookmakers have to abide by the new Know Your Customer checks to prevent underage gambling and money laundering. I’m pleased you got your money in the end, a company like Ladbrokes will always payout but if they can’t verify your identity electronically they have to ask for ID.

  • John Murphy
    September 3, 2018

    I’ve always liked to have a bet on football and the horses, and for years I’d go to the Laddies down the high street to put my bets on. Recently got myself a new phone and managed to download the app. I’m NOT tech savvy but even I find it really simple and easy to use.

    Has anyone else noticed the odds are way better on the app as well?

    The odds that I can get for the same kinds of bets I would place in the shop always seem to be better through the app. This is especially the case for acca’s which quite frankly are a right rip off down the shop when you do a comparison.

  • Tefue87
    October 29, 2018

    Have also noticed that odds are way better on website/app than they are in the betting shop. Make sure you AWLAYS check the online price with Ladbrokes before you take the price on the highsteet as you’ll be getting shortchanged. Some of my acca’s are 20-30% bigger when placed online. You might not get the free cup of tea if you do it on your phone but if you land one you can be up £50 to £100 more easy.

  • Clare B.
    August 22, 2019

    I’d like to see a few changes at Ladbrokes which I feel could make the site so much better. I’ve passed these onto support but they don’t ever seem to take much notice.

    Do you have a better contact for them please Cheeky?

    I’ll keep using them as they’ve always been really good with my money but having read all your reviews I’m definitely tempted to try out some other options out. I might put £5 on Bet365 and see how I go.

    Cheeky Punter’s reply: Hi Clare – I’ve emailed you directly about your feedback for Ladbrokes – if you do decide to try Bet365 make sure you claim their sign up bonus, it’s a good one..

Post Your Review

Star Rating Out of 5

Ladbrokes FAQ

How do I deposit money into Ladbrokes?

A number of banking options are accepted when depositing money into Ladbrokes including debit cards, credit cards and PayPal. Once your account is open, don’t forget the Ladbrokes bonus, head to your ‘my account’ section then enter your payment details and amount – deposits are instant.

How long do Ladbrokes withdrawals take?

The time it takes to make a withdrawal at Ladbrokes depends on which banking method you have chosen. The quickest ways to get money out are PayPal, Neteller and Skrill (within 24 hours) or debit / credit card (up to 48 hours).

Do Ladbrokes offer free bets for new customers?

Ladbrokes are currently offering a bet £5 get £20 in free bets offer to new customers who deposit using the bonus code 20FREE. First £5 bet must be placed at odds of 1.50 (1/2) or bigger odds to trigger the 4x £5 free bet tokens – T&C’s apply, 18+.

Does Ladbrokes offer cash out?

Ladbrokes offer cash out pretty much all their markets, including on multiple bets, so if you want to lock in your position before the outcome of your bet is concluded you can. You can even cash in your bet if you’ve used and odds boost token.

Who owns Ladbrokes now?

In 2016 Ladbrokes bought out one of their biggest rivals Coral and are now known as the Ladbrokes Coral Group having previously be known as Ladbrokes PLC. The new company then merged with GVC Holdings who own 53.5% to Ladbrokes Coral’s 46.5%.

Author: David Lenton

David Lenton
David 'the Cheeky Punter' Lenton is an ex professional online sports bettor and trader with over 15 years of experience in the industry. He has also worked for a number of top bookmakers including Bet365, Ladbrokes, William Hill and Coral. With such a long time spent dedicated to the gambling industry no one is better placed when it comes to advising punters. Follow on Twitter @thecheekypunter