Betfair Review

Review of Betfair

Editors Note:

Our review compares Betfair to all the other betting exchanges out there and covers all unique offerings Betfair have for punters. Betfair are the world’s biggest and best so if it’s backing or laying you’re after then it’s the place for you.

All new punters at Betfair can claim up to £100 in free bets when they join but it’s for bets placed on the sportsbook and not exchange. It’s still a sweet deal though and one of the biggest bonuses around.

Rating: 3.5 out of 5

  • Up to £100 in FREE BETS.
  • 3.5 stars.
  • Betfair mobile app.
  • Free live streaming.
  • Both back and lay bets.
  • Licensed in the UK & Gibraltar.

Full Review

Our review of Betfair covers a range of different features so if there’s something you’d like to find out about quickly then why not hit one of the quick jump links below. These will take you to that designated section of the review:

LicenseContact BetfairReview of Betfair Markets
PromotionsLive Streaming at Betfair£100 Free Bet Bundle
3.5 Stars ExplainedBetfair Promo Code (external link)Betfair mobile app (external link)

License Information

Betfair is the world’s biggest online betting exchange and are based in Gibraltar, therefore all of the actions of the site are regulated and licensed by the Gibraltar Gambling Commissioner under the Gambling Act 2005. They’ve also managed to get a UK license as well so they can serve the United Kingdom freely. Basically this means that the site is regulated by two highly respectable organizations and that it can be trusted. The terms of the licenses mean that Betfair must:

– Ensure that minors are unable to use the site for gambling purposes, until they are old enough to understand the risks that they take.

– Make sure that all of their actions are completely fair to all, and transparent to everyone.

– Provide assistance to anyone with a gambling related problem after using their site.

Contact Betfair

Name: Betfair


Customer Services: 0844 871 0000
Telephone: 0844 871 5000

Address: Betfair Helpdesk, Icon One, Lytton Way, Stevenage, Hertfordshire, United Kingdom

Post Code: SG1 1AG

Review of Markets

Betfair is one of the better known names in the United Kingdom online gambling world, thanks to a number of high profile television adverts. They are the largest most active betting exchange in the world and have good liquidity throughout their different markers. These are:

American football, Australian rules, bandy, baseball, basketball, bowls, boxing, cricket, cycling, darts, floorball, football, golf, greyhound racing, handball, horse racing, ice hockey, MMA, motor sport, Olympic sports, pelota, rugby league, rugby union, snooker, tennis, volleyball and winter sports. They also offer markets on more obscure things, such as politics and television series.

As well as offering a huge number of markets, the depth that these markets go to is also impressive. You will be able to find odds for the most popular of matches all the way through to the most obscure, as the coverage that they provide aims to be all encompassing. Just looking at the football listings shows this – at the time of writing, they have matches between international teams listed next to clashes from the Chilean league! Not only do they have basic odds either – all matches have comprehensive coverage, with a multitude of different bets which of course have both back and lay options.

Naturally the more obscure the event you are placing a bet on the lower the liquidity will be. This is a problem which doesn’t affect many markets at Betfair and when you compare them to their closest rivals Betdaq it’s clear to see that Betfair are by far and away the market leaders.

In-Play Review

Betfair Live Review

The bet in-play section of Betfair is one of the most impressive aspects of the site, as it offers everything that you will need to both bet and trade sports live, all presented in a completely intuitive way. You can simply go onto the main page and select the match in question, where you will find all of the odds, which change as the match progresses.

Betfair automatically refreshes odds every few seconds so you can track the market as people back and lay different outcomes. Markets are suspended for only a few moments when game changing incidents occur. Trading in play on Betfair is the bread and butter of many online professional gamblers – it’s just the best money making platform you’ll find in the sports gambling industry.

Click here to visit the world’s best betting exchange and claim up to £100 in FREE BETS!

Live Streaming at Betfair

Betfair is one of the only bookies to offer a comprehensive live streaming service to all members, and it can be found by selecting the “Live Video” tab on the “Sports” page. The range of different events that it shows is absolutely stunning, with international cricket, a huge amount of horse races and football matches from around the globe all regularly found here. All of the upcoming events are listed on the right of the window so that you never miss the one that you are waiting for.

Betfair’s live streaming service is free to all punters with an account however to watch horse racing live at Betfair you must have placed at least £2 worth of bets on the race via the exchange. All other sports can be accessed without placing a bet on them.

Watch sport live for free at Betfair here.

Current Promotions

Betfair offers promotions to get more players to use the site, but the number that it offers is significantly lower than most of the other online bookmakers. Currently, there are two promotions running on Betfair:

£30 for Free (All Sports) – When you join Betfair, you will receive a £30 free bet if you place your first £10 at odds of 2.0 or higher via their sportsbook.

Racing Multiples (Horse Racing) – Multiples on this site are well known to be very competitive, so horse racing fans should certainly check it out.

Betfair £100 Free Bet Package

You’ll find that Betfair are currently offering all their new customers a free bet bundle worth up to £100 when they open a new account (released in £20 chunks). This offer is only valid for bets placed via their sportsbook section and not the betting exchange.

This is where we have to start marking Betfair down. They are trying to push their customers towards the sportsbook when it’s likely they signed up to use the betting exchange. It’s certainly not shady but it’s confusing and obviously they make more money from the sportsbook so it’s a little sneaky.

To claim the bonus follow these steps:

Step 1VISIT by clicking this link (it will open in a new browser tab).

Step 2 – Click either a green ‘Claim Now’ button or one of the ‘Join Now’ links on the homepage.

Step 3 – Fill out all the requested details and make a username and password for your account.

Step 4 – Log into your newly created account and deposit £10 or more using your preferred method.

Step 5 – Place 5x £10 bets on different markets at any odds of 1.50 or more and that will trigger a £20 free sportsbook bet.

Step 6 – Repeat the process until £100 in free bets has been released.

Click here to claim a £100 free bet bundle at!

T&C’s apply. We’ve covered the main ones on our Betfair free bet page but for full terms after step 1, before you click ‘Join Now’ click the T&C’s link on the page.

Review Grade: 3.5

We rate all the bookmakers we review with a grade based on the quality of the site and the way they treat their customers. Betfair have been given 3.5 stars out of 5 which is the fourth highest possible. There are a couple of issues we’d like to make you aware of which are the reasons why we’ve not graded them any higher.

The first issue we have with Betfair is the fact that they are far to keen to put the cost of processing financial transactions onto their customers. A large percentage of the deposit options available at Betfair will cost punters when they use them and we feel that Betfair should really be paying the 1.5% processing fee’s that they charge themselves.

Deposit fee’s aside there’s one another issue with have with Betfair that’s even more concerning. In July 2011 they decided to up the commission for everyone who’s won over £250,000 on Betfair to 40% and higher. Basically this means that if you are a successful high stakes punter (using the exchange) then Betfair don’t want to know you – even though they match bets between people and don’t act as a bookmaker. They aren’t losing anything when people win, in fact they take commission on winning bets only so this stance seems crazy. We don’t like, it sets a bad precedent and who knows how long before they decide to hike their commissions again.

Not cool… but they’re still the best betting exchange out there and if you want the option to both back and lay bets then Betfair is the only really legitimate choice.

the Cheeky Punter

the Cheeky Punter

The Cheeky Punter is an professional online sports bettor and trader with over 15 years of experience in the industry. He has worked for a number of top bookmakers including Ladbrokes, William Hill and Coral. He's also written for a number of leading news outlets including the Guardian, i (newspaper) and Soccer Lens. More about him here.