Horse Racing Betting Offers, Sign Up Promotions & Free Bets

Author: Last Updated: April 10, 2022

Betting on horse racing, or any other sport for that matter, goes better with an added incentive and that’s what this page is all about… the best horse racing betting offers and free bets.

There are two main types offers – those offered to new users only and those offered both to new and existing customers.

Below we provide a list of both offer types and list the top sites where such promos are available. We’ll also list the types of horse racing promotions you can expect to find online and explain our process of choosing the best promotions to display.

Jump to link: existing customer offers or new customer sign up offers & free bets.

Latest Horse Racing Betting Offers - New & Existing Customers:

    William Hill Fair Play
    By: David Lenton - Published: December 17, 2021
    Fair Play Not all horse races go to plan and in instances of a selection not giving a punter a run for their money, William Hill’s Fair Play offer provides...
    Coral Racing Spinsurance
    By: David Lenton - Published: December 17, 2021
    Racing Spinsurance Pick up three Win Spins on Coral’s Big Banker game if your bet £10 on a selected horse races and your bet fails to win! Rating: Offer status:...
    William Hill Pick Your Places
    By: David Lenton - Published: December 14, 2021
    Lengthen Your Odds Punters have the chance to take bigger odds on a horse racing selection at William Hill by adding the condition of the winning distance. Rating: Offer status:...
    BetVictor Run For Your Money
    By: David Lenton - Published: December 10, 2021
    Run For Your Money Get a real cash refund if a horse or greyhound backed in any race that is held in the UK or Ireland blows it’s chance at...
    Boylesports Extra Place Races
    By: David Lenton - Published: December 10, 2021
    Extra Place Races Each day for horse racing betting, Boylesports offers extended places for select races. Rating: Offer status: VALID | Last check: Key facts for the Boylesports offer: New...
    William Hill Pick Your Places
    By: David Lenton - Published: December 10, 2021
    Pick Your Places William Hill’s Pick Your Places feature allows customers the chance to customise their each-way terms on UK & Irish horse races. Rating: Offer status: VALID | Last...
    BetVictor Best Odds Guaranteed
    By: David Lenton - Published: December 3, 2021
    BetVictor BOG Place an early price bet on any UK or Irish Horse or Greyhound race and BetVictor will pay you more if the starting price is bigger than the...
    Boylesports Best Odds Guaranteed
    By: David Lenton - Published: November 26, 2021
    BoyleSports BOG Back any horse in a UK or Irish race early in the day and if it starts the race at longer odds Boylesports will payout at the increased...
    Boylesports Acca Insurance
    By: David Lenton - Published: November 24, 2021
    Acca Insurance Place a 5+ leg accumulator on any sports at Boylesports and if just one leg lets you down get a free bet. Rating: Offer status: VALID | Last...
    My Odds Boost
    By: David Lenton - Published: November 24, 2021
    My Odds Boost Boost your odds on six horses or greyhounds every day at Betfair Rating: Offer status: VALID | Last check: Key facts for the Betfair offer: New Customers:...
    Each Way+
    By: David Lenton - Published: November 24, 2021
    Each Way+ Get increased places paid and increased place terms on each way horse or greyhound bets in selected races at 888Sport. Rating: Offer status: VALID | Last check: Key...
    ITV 4/1 Racing
    By: David Lenton - Published: February 23, 2021
    ITV Racing 4/1 Offer Back a winner at 4/1 or higher in a race live on ITV and get a free bet on the next race with the same stake...
    Each Way Extra
    By: David Lenton - Published: February 22, 2021
    Each Way Extra Choose extra places and lower odds or less places and higher odds on each way horse racing bets. Rating: Offer status: VALID | Last check: Key facts...
    Price Promise
    By: David Lenton - Published: February 20, 2021
    Price Promise Bet365 are promising to equal or beat the odds offered by their major competitors on all races shown live on ITV racing so you know you’re getting the...
    By: David Lenton - Published: February 17, 2021
    Unibet BOG Best odds guranteed so that if you take a price on a UK or Irish horse race and your horse goes off at longer odds Unibet will pay...
    Racing Value
    By: David Lenton - Published: February 15, 2021
    Horse Racing Value Enhanced win prices, enhanced places, no 5p Rule 4 deductions, non-runner no bet and more racing value at Bet365. Rating: Offer status: VALID | Last check: Key...
    Extra Place Races
    By: David Lenton - Published: February 11, 2021
    Extra Place Races Each way bets pay out on extra places in selected daily horse races at Coral. Rating: Offer status: VALID | Last check: Key facts for the Coral...
    Fail To Finish
    By: David Lenton - Published: February 11, 2021
    Fail to Finish Money back as a free bet up to £10 if your horse starts the race but fails to finish. Rating: Offer status: VALID | Last check: Key...

Best Free Horse Racing Bets & Sign Up Offers

1
Bet365
Bet £10 get £50 free bets
BET365 REVIEW
CLAIM BONUS!
Open Account Offer ,Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.
2
Betvictor
Bet £5 get £30
BETVICTOR REVIEW
CLAIM BONUS!
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs Apply. begambleaware.org | Please gamble responsibly
3
coral
Bet £5 get £20
CORAL REVIEW
CLAIM BONUS!
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
4
betfred
Bet £10 get £60
BETFRED REVIEW
CLAIM BONUS!
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
5
william hill
Bet £10 get £30
WILLIAM HILL REVIEW
CLAIM BONUS!
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad. T&C's apply
6
Paddy Power
Bet £20 Get It Back If It Loses
PADDY POWER REVIEW
CLAIM BONUS!
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
7
ladbrokes
Bet £5 get £20
LADBROKES REVIEW
CLAIM BONUS!
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.
8
888sport
Bet £10 get £30 + £10 casino
888SPORT REVIEW
CLAIM BONUS!
Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager the bonus amount 40 times within 14 days • Casino Bonus expires after 60 days • Withdrawal restrictions, payment methods, country & Full T&C’s apply.

Finding Bookmakers With The Best Horse Racing Offers

There are a few simple steps you can follow to help you find the best horse racing promotions online.

You can ask for advice from someone who bets on horse racing regularly. Or, better yet, take matters into your own hands and research online bookies and sports betting sites that frequently release offers.

Or… you could let us do the hard work for you. In the following section, we list are favourite online bookmakers for horse racing which are all well known for bonuses and promos.

Best Horse Racing Free Bet & Offers Sites: Top 5

Bet365 Horse Racing Offers & Free Bets

5|5

What are they like?

We rate Bet365 as the number one online bookmaker for horse racing bonuses and free bet promos. Their also one of the world’s best bookies across all sports so make a great home for punters. On site Bet365 cover a wide range of horse racing markets, provide highly competitive odds and have wide ranging betting limits.

Bet365 always has one or more racing offers available ranging from price promises to free bets. The value of the bonus/promotion can vary but with so many offers running there’s something for everyone.

Bet365 are well known for their on-site sports betting features. These include live streaming of horse races on mobile, tablet, and desktop. In addition, Bet365 also has valuable statistics pertaining to the form of the horse, alongside stats about the horse’s jockey and trainer. Additionally, at Bet365 you can create a so-called ‘Horse Stable’ – a function that allows you to create a list of your favourite racehorses to follow their form and receive notifications before they run.

Bet365 Review
5 Star Rating!
Open Account Offer ,Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits & T&Cs apply.

Betvictor Horse Racing Offers & Free Bets

5|5

What are they like?

Betvictor is our pick for the second-best online bookie for horse racing betting. There are several reasons why Betvictor ranks so high on our list. For one, they operate a highly secure and player-oriented shop, having a history stretching back to the mid-1940s. Decades later, Betvictor is still one of the best platforms for horse racing betting, and sports betting in general.

Betvictor provide extensive coverage of horse racing events. They cover races from the United Kingdom, United States, and internationally. The odds and betting markets (types of bet options) at Betvictor are always high and varied, and so are their sports and horse racing promotions, which often include free bet offers and money back specials.

They also have an active new-player sports bonus which provides non-withdrawable cash funds that you can use as a single large stake or split it into several smaller stakes. The free bet(s) can be used on all sports, including horse racing and take only a small bet to trigger.

Odds boost for selected racehorses, in-game (or live) betting, and live streaming are a few other reasons that make Betvictor such a great site for racing punters.

Betvictor Review
5 Star Rating!
18+ new customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs Apply. begambleaware.org | Please gamble responsibly

Coral Horse Racing Offers & Free Bets

4.5|5

What are they like?

With a history of sports betting spanning almost a century, Coral are one of the most experienced bookies on our list. They have easily transitioned into the era of digital sports betting and are simultaneously one of the top online bookies for horse racing free bets and promotions.

There are few online sportsbooks that can match Coral when it comes to the diversity of horse racing promotion. Coral always has at least one horse racing offer, but chances are there will be several offers running at any one time. The offers can range from free bets to special promotions, such as picking one horse from several races to place or show and win a portion of a prize pool if the bet wins.

Coral offers free bets for horse races to both new users and existing customers. The bookie is also noted for its varied betting markets, such as future and special bets.

Coral Review
PayPal Accepted!
18+ New UK+IRE customers. PayPal and certain deposit and bet types excluded. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Betfred Horse Racing Offers & Free Bets

4|5

What are they like?

This UK-based online bookie has gone from a single betting shop in the late 1960s to a multinational sports betting platform. It is presently one of the leading online bookies for all sports and has an all-around coverage of both flat and steeplechase races. Betfred provides horse racing betting markets daily for various racecourses, including Wolverhampton, Chepstow, and Punchestown. Alongside racing events in the UK and Ireland, Betfred offers markets for international races.

Betfred are also among the best online betting sites to hunt for horse racing bonuses and sports promotions. They offer new players a high value free bet sign-up offer where but also come up trumpts for existing customers offering promotions on different bet types (Lucky 15s, Accumulators etc.) as well as insurance style offers and money back specials.

Apart from the range of free bets, promotions and markets, we also selected Betfred for their fair, uncomplicated, and to-the-point bonus terms and conditions.

Betfred Review
Most Promotions!
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.

William Hill Horse Racing Offers & Free Bets

4.5|5

What are they like?

William Hill have one of the most respected names in the online sports betting industry. But we did not pick it just them for their reputation. Their place on our list is well-deserved thanks to their eclectic mix of horse racing bonuses and free bets plus the fact they offer hundreds of markets daily for horse racing events from every corner of the globe.

Here, horse racing punters can bet on top competitions in the UK and Ireland, the US, Canada, Europe, Asia, and Australia, among other regions. It is worth mentioning that at William Hill you can also bet on virtual horse racing.

William Hill have an impressive horse racing betting promotions section… yes, there’s an entire section dedicated to these. The offers may be limited only to the UK and Irish races, or apply to all global horse racing competitions but among the offers you can expect to find are daily odds boosts, improved odds on UK races only, best odds guaranteed, free bets, betting on extra places for each-way bets, and many other offers.

They’ve also got a tasty free bet for horse racing punters who sign up for a new account (free bet can be used across all sports).

William Hill Review
PayPal Accepted!
18+. Play Safe. From 00:01 on 13.04.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook. Further terms apply. #ad. T&C's apply

Note: these are five of the foremost horse racing and sports betting sites, but they are certainly not the only platforms. If you want more suggestions for top online horse racing bookies we recommend visit our best horse racing betting sites page which goes into much more depth.

What We Look For When Selecting Horse Racing Promotions?

Here at Cheeky Punter we conduct exhaustive reviews to find and recommend readers only the best promotions. Here’s how we go about selecting which offers to include:

Offer Size

Offer SizeThe size of a bonus is far from the most important facet of any promotion but it is something every punter pays attention to as everyone wants as much bank for their buck as possible. Most horse racing betting promotions are different in many respects, including their size. We look to find and suggest offers of all sizes as long as the terms and conditions attached are manageable for punters. Where it’s a free bet, no deposit offer, matched deposit bonuses, insurance offer or any alternative we care more about real world application than size alone.

Eligibility

EligibilityHorse racing bonuses, like every bonus type, are often targeting certain groups of punters. That means some users may be eligible for a given racing bonus, some not. Usually, online bookies would have two types of racing offers: new player and existing player offers. Only players who are newly registered would be eligible for the former offer while existing player offers often apply to both new and existing players. Depending on the bookie and bonus, players from a certain region or country may not be eligible to claim certain sports offers.

How Easy Is The Offer?

Easy OfferSome sports offers are easier to claim than others. How easy the offer can be claimed is indicated by its terms and conditions. When you opt-in for a sports bonus, pay attention to any wagering requirements, expiration limits, minimum deposits, and minimum odds. At Cheeky Punter we strive to find promos that do not have wagering requirements and other terms that are too demanding.

How It’s Paid Out?

Offer PayoutHow the bonus is paid out is another important aspect of every racing promotion. Some bookies offer cash bonuses, others provide free bets. In some cases, the bonus may be withdrawn from the players’ account once they satisfy the promotional terms and meet the bonus conditions. But when it comes to free bets, they are mostly offered as betting credits, meaning they cannot be withdrawn. Note that, depending on the bookie and bonus rules, some promotions may not be activated using certain payment methods.

Offer Comparison

Compare OffersWe conduct a thorough process trying to detect only offers we believe would appeal to our readers. This process incorporates comparing many horse racing bonuses offered by different bookies to find just the right one. When we compare bonuses, we take into consideration all of the aforementioned aspects, including its value, how it is paid out, who is eligible, its terms, and its size.

Bookmaker Reputation

ReputationA more general criteria for selecting bonuses, but one that almost guarantees fair offers. Bookies that have a reputation to look after wouldn’t compromise it with poor or difficult sports promotions. This is why licensed brands who are well-thought-of in the online sports betting industry is where we look for decent bonuses first. We also make sure the bookie has a responsive customer service department ready to answer any bonus queries thrown at them.

Popular Types of Horse Racing Betting Offers & Promotions

These are some of the most popular types of horse racing betting offers and promotions:

Free Bets

Free bet promotions can be found at almost all user-oriented sports betting sites. These are offers where, as we noted, the bonus awarded is mostly non-withdrawable and must only be used as betting credits for specified selections. Free bets are available to both new customers and current players. The types of free bets can be quite diverse. For instance, you can receive a fixed amount of, say, £5, £10, £20 or more in free bet for making a minimum first deposit and bet. On the other hand, you can get a percent of your first deposit as a free bet.

Best Odds Guaranteed

Best Odds Guaranteed is a type of promotion mostly offered for horse and greyhound racing. This is likely due to the changeable nature of horse and greyhound racing odds. Best Odds Guaranteed promos allow punters to stake money early without worrying about the odds changing. For instance, if you bet on a horse to win while it is priced at 5-1, and then the odds drift to 9-1, your payout will be calculated based on the higher (9-1) odds. This promotion can considerably add to the value of the wager.

Non Runner No Bet

Horse racing is an unpredictable sport, which makes it fun, but also risky for betting. For instance, a particular horse may not run or be abruptly withdrawn from a race as late as the night or morning of the race. The reasons for the horse becoming a ‘non-runner’ can be many, but when the horse doesn’t run, all those who bet on that horse would unfairly lose their bets. A Non Runner No Bet remedies this by refunding the player their stake if a horse becomes a non-runner.

Money Back If 2nd To SP Favourite

This is an example of the diversity of free horse racing bets. Like the no runner no bet promotion, money back if 2nd SP (starting price) favourite is a refund style offer for the horse that finished second to the SP favourite. The promotion is self-explanatory, indicating that if your selection is second, and the winner is the SP favourite (the horse with the lowest odds at the time the race began) you get your stake back. The refund is usually returned as a free bet and must be wagered. This gives you a second shot at placing a winning bet.

Enhanced Odds / Odds Boost

A straightforward horse racing, and sports promotion. An odds boost, or enhanced odds are odds for a given selection/betting market that are considerably higher than the industry-wide odds for that market. For example, if a horse has average win odds of 7/1, with boosted odds it can be priced at 8/1, 9/1, or higher. Enhanced odds may be part of a bookie’s fixed sports promotions selection or be provided to individual users who are VIP members or are considered loyal customers. Some bookmakers offer odds boosts for different selections on a daily/weekly basis. Boosts can apply both to stakes placed on single selections or be added to an accumulator bet.

Extra Place On Each Way Bets

This racing specific promo increases the payouts of each way bets. An each way wager is a combination of a win and a place bet i.e. a horse to win or place 2nd. Basically, what this promo does is it increases the winning possibilities of each way bets by adding extra places for your selection to finish, and still earn you money. With an ordinary each way bet, you only win if your horse wins, or places 2nd. This way, your horse can win, place, or finish in any of the other specified extra places (there could be as many as two, or three extra places) and generate a payout. Naturally, the lower the selection’s ranking in the extra places, the lower odds, ergo, the smaller the payout.

Existing Customer Free Bets

Again, free bets can be offered to both new customers and existing ones. Existing customer free bets are offers usually available to all registered members who have made at least one deposit and wagered a specified amount of money. For example, a bookie can offer a bet of £10 Get £30 offer, where if you deposit £10, you must wager the entire amount on a selection, or selections at specified minimum odds. Upon bet settlement, the bookie will credit £30 as a free bet.

Acca Insurance

Accumulator bets include multiple selections on a single slip. The combined odds make for a bigger potential payout with a smaller stake, but there’s a catch. If you have 8 selections, all must win for the accumulator bet to win. Yet how many times have you won all selections, all but one? Too many to count. The acca insurance promo fixes this eerily recurrent universal injustice by paying back your wagered amount as free bets if you guess right all selections but one.

Loyalty / Free Bet Clubs

The best online bookies tend to have VIP or loyalty plans for their active customers. VIP and loyal customers are eligible for much more promotional material and, depending on their betting activity, may be placed in so-called ‘Free Bet Clubs.’ So, rather than being required to make a minimum deposit, or create a new account and wager a specified bet amount, loyal members can be awarded free bets based on what they bet during any given week. It is one of the more rewarding horse racing promos as you get free bets by doing what you’d likely be doing anyway.

Bet & Watch Race Live

Not every online bookie provides live streaming for horse race meetings but the best do. Operators usually require at least one deposit into your account, or a bet to watch a race live but the required bet is usually small, ranging between £0.20 and £0.50 for a win, place, show, or each way bet. After you’ve made the qualifying wager, you can click or tap the video icon and watch the race live.

Horse Racing Offers FAQ

Q&A

What is the best betting app for horse racing free bets?

Each of the five operators in the list above has a solid mobile app where punters can claim free bets and wager on horse races. But Bet365 arguably has the best-adapted mobile app. You can get excellent free bet offers for horse racing by depositing a relatively low amount and placing a small bet. Moreover, Bet365 allows you to stream hundreds of horse races every year from all around the world.

Are there free horse racing promotions for existing customers?

You can be sure you will find free bets of all kinds at each of the five top bookmakers on our list. Many of the promotions are aimed at new customers, but many are intended for existing users who place bets frequently or are members of a bookie’s ‘Free Bet Club’ or loyalty/VIP program.

Which bookmaker has the best horse racing offers running?

Bet365 quite possibly has the best selection of horse racing offers, alongside William Hill. Bet365 has, at all times, at least 2 or 3 promotions that apply either to all sports (including horse racing) or to horse racing alone. The site has a shining reputation in the industry and offers wide coverage of races across the globe, with live streaming options and top racing offers.

What is the biggest horse racing promotion for new customers?

There are many sites offering generous free bet offers for horse racing in a bid to attract new customers. One such is Bet365’s new customer offer which currently rewards new customers with a 500% offer on their first bet with the company. See our Bet365 free bet page for more details.

How to get free horse racing bets with no deposit?

There are a few online bookmakers that offer free no-deposit horse racing bets and other attractive bonuses. One such horse racing promotion which does not require a deposit is Coral’s Racing Super Series. You can win a portion of a £25,000 prize pool by guessing which horses will place in each of the races included in the series.

What is the best betting site for horse racing?

Bet365 would be Cheeky Punters’ recommendation as the most convenient platform for horse racing. Live streaming is available for dozens of races every day on mobile, tablet, and desktop. Suffice it to say, there are a number of bonuses and other horse racing promotional material to complement your betting experience.

Why do bookmakers run horse racing betting offers?

There are two principal reasons why online bookmakers create horse racing promotions: to draw new racing punters and as a sign of appreciation to loyal clients who actively bet on horse racing contests.

Other Great Offers: